3 Misconceptions About SEO
Although search engine optimisation has been around since the dawn of the modern web browser, there are many people who still do not completely understand its function within the internet marketing industry. After all, SEO is a specialist area that is unique because it can be understood and implemented...
The Disadvantages of PPC Marketing
The internet marketing industry is overflowing with a wide range of different methods that business owners can choose to implement, however some are thought to offer more benefits than others. Pay Per Click (PPC) marketing is a popular choice that many marketers looking for fast results tend to opt...
How to Optimise an SEO Campaign for Google
As the most popular search engine on the web, Google processes around 3.5 billion searches every single day. This means that optimising an SEO campaign in order to rank a website in the Google SERPs involves a lot of commitment, knowledge of the industry and experience of what works...
Why Google Will Stop Supporting Adobe Flash in 2020
People that use the web on a daily basis may have noticed a pop-up warning about the forthcoming removal of Adobe Flash Flayer next year. After all, the software, which is used to display interactive content, appears to have reached the end of its lifecycle and search engines like...
The Lowdown on HTML
In order to understand how internet marketing works, it is important that we look at the building blocks of the internet itself. After all, HTML and CSS are two very important pieces of language that show us exactly what we see when we visit a particular page. In fact,...