Our Favourite Summer Marketing Campaigns
With Summer now in full swing, we could not pass up the opportunity to discuss some of our favourite marketing campaigns so far this summer. So, let’s get right to it.
Sol de Janeiro UK Pop Up Tour – Summer ‘Sol-cial’ Club
Who doesn’t love a bit of Sol de Janeiro during those lovely summer months? Throughout July and early August, we saw Sephora team up with the viral body care brand to launch an exclusive pop-up which toured locations within the UK. From London to Manchester there were a variety of different locations that could join in the fun at the Summer Sol-cial Club. All you had to do was purchase any 2 products from the Sol de Janeiro stand and you would be given a key to the lockers of luck. These prizes were different for each locker, and you could win products like body mists, shower creams, scrubs, hair scrunchies, toiletry bags, beach towels, and more! You were also gifted some free samples of the best-selling Cheirosa 62 shower products.
Charli XCX and Brat Summer
What is Brat Summer and why is it all over your social media platforms? Well, this is what you need to know about this essential Summer 2024 marketing campaign.
Back in June, Charli XCX released an album titled BRAT, it wasn’t until later in July that this era had gone viral. The idea of BRAT is to be a wild party girl, bright green and black is the colour palette of this campaign. To be BRAT, you must emulate this aesthetic; clean girl is out, and messy IT girl is in.
Even Vice President Kamala Harris is living her best BRAT life, don’t believe us? See it for yourself!
Jellycat x Selfridges
In recent years, Jellycat plush toys have become a global phenomenon due to their creative designs and genius marketing. This exclusive pop-up in collaboration with their main UK stockist, Selfridges, is beyond our wildest dreams. Introducing the Fish and Chips pop-up by Jellycat. You must book this event in advance, and it’s located at their London store. Who needs the classic seaside meal when you can enjoy these adorable cuddly companions?
For more information about the latest marketing news and information, please visit our website and browse our other articles. Learn something new with the help of Internet Marketing Questions!