Category: Internet marketing

Is SEO Superior to PPC Marketing?

We’re all familiar with the differences between SEO and PPC marketing, and many marketers would even say that they sit on opposite ends of the spectrum because they are approached so diversely. With this said, the ultimate aim of both approaches is effectively the same: increase organic traffic and...

Traditional Marketing Methods That SEO Replaced

Although SEO has only been in the picture for around three decades, it has managed to take over the entire internet marketing industry. In fact, even its biggest competitor, PPC, hasn’t managed to gain as much traction as search engine optimisation has. Read on as the team here at...

3 Search Engine Alternatives to Google

Here at Internet Marketing Questions, we want to provide our readers with the knowledge necessary to implement a high-quality campaign that will provide clients with the results they desire. With this said, optimising for a search engine is a delicate task that must be done correctly in order to...

3 Black-Hat SEO Techniques to Avoid in 2020

With a new decade in full swing, it is important that internet marketers are aware of the unpredictability of their industry. After all, techniques that were once considered the most effective in SEO 20 years ago are now no-go territory for technicians looking to build high-quality ethical campaigns. Read...

Organic vs Direct Traffic

The aim of any SEO campaign is to obtain traffic from a variety of different sources. After all, this tells technicians that users are clicking on a website in order to find out more information, enquire about the services that are on offer or simply browse the pages. With...