Everything You Need To Know About Google Advertisements
It is safe to say that online marketing has managed to overtake traditional marketing methods like billboards and newspaper posts. with this said, a whole new market has been established thanks to the creation of Google advertisements. Here at Internet Marketing Questions, we want our readers to grasp every avenue of the internet marketing industry which is why we have decided to go over everything there is to know about Google ads.
What are Google Ads?
As the name suggests, Google Ads is an advertising platform that allows business owners to get their website to the very top of the SERPs and reach a new audience that may be interested in the services that they are offering. With this said, it operates based on a PPC (Pay Per Click) scheme which means that the business owner is charged a fee every time a user clicks on the advertisement, regardless of whether or not they make a purchase.
Do Google Ads help improve organic traffic?
One of the biggest misconceptions about Google Ads is that it can improve the amount of organic traffic that a website obtains just like SEO can. Whilst it is true that PPC marketing campaigns list ads based on keywords and this can provide a site with organic referrals, it is important that business owners and technicians alike remember that this does not create an organic listing. After all, a website will no longer be found at the top of the SERPs once the advertisement for it is removed.
Which factors affect Google Ads?
There are many different factors that a marketer must take into consideration when implementing a PPC campaign like Google ads. For example, the Cost Per Click (CPC) is the amount of money that will be spent on the entire campaign and the number of competitors for a particular keyword can determine whether or not Google will insert the advertisement into the SERPs. In addition to this, the site must also be relevant to the keyword that the ad is going to be drawing attention to as Google algorithms are essential in every marketing method, not just SEO.
Although Google ads deal with a completely different area of the Internet marketing industry, it is important that technicians understand why they are so important. After all, many business owners often like to implement PPC (Pay Per Click) tools alongside traditional SEO services.