The Perks of Google Analytics 4

Posted On July 3, 2023

Google Analytics 4 (GA4) is the latest version of Google Analytics, and it offers several new features and improvements over the previous version, Universal Analytics. Some of the best features of GA4 include:

  1. Cross-platform tracking: GA4 can track users across different devices and platforms, giving you a more complete view of their behaviour.
  2. Event-based data: GA4 uses event-based data instead of session-based data, which gives you more flexibility and control over how you track your data.
  3. Privacy-focused: GA4 is designed with privacy in mind, and it offers several features to help you collect and use data in a way that respects user privacy.
  4. Predictive analytics: GA4 can use machine learning to generate predictions about future user behaviour, which can help you make better decisions about your marketing and product development.
  5. Enhanced reporting: GA4 offers several new and improved reports, including a new funnel analysis report and a new audience explorer report.
  6. Integrations with other Google products: GA4 integrates seamlessly with other Google products, such as Google Ads, Google Marketing Platform, and Google Big Query.

Overall, GA4 is a powerful new analytics platform that offers a few advantages over Universal Analytics. If you’re looking for a more comprehensive, accurate, and privacy-focused analytics solution, then GA4 is a great option.

Here are some additional details about some of the best features of GA4:

  1. Cross-platform tracking: GA4 can track users across different devices and platforms, such as web, mobile, and apps. This gives you a more complete view of their behaviour and allows you to see how they interact with your brand across different touchpoints.
  2. Event-based data: GA4 uses event-based data instead of session-based data. This means that you can track more granular data about user interactions, such as what pages they visit, what buttons they click, and what content they watch. This can help you gain a deeper understanding of how users are using your website or app.
  3. Privacy-focused: GA4 is designed with privacy in mind. It offers a few features to help you collect and use data in a way that respects user privacy. For example, you can use Google Signals to collect cross-platform data without using cookies.
  4. Predictive analytics: GA4 can use machine learning to generate predictions about future user behaviour. This can help you make better decisions about your marketing and product development. For example, you can use predictive analytics to identify users who are likely to churn or to target users with personalized offers.
  5. Enhanced reporting: GA4 offers several new and improved reports. For example, the new funnel analysis report can help you identify and troubleshoot problems in your conversion funnel. The new audience explorer report can help you identify new audiences to target with your marketing campaigns.
  6. Integrations with other Google products: GA4 integrates seamlessly with other Google products, such as Google Ads, Google Marketing Platform, and Google Big Query. This makes it easy to use data from GA4 to improve your results across all your marketing channels.