Discussing the Most Powerful Marketing Tactic of All Time
Although it is up for debate which marketing tactic is the most powerful when it comes to generating sales, we think we have the answer for you today. This marketing tactic has been around for years but has slightly changed over time, adapting to the modern day. The marketing tactic that we are going to be discussing today is word-of-mouth marketing. In this article, we are going to cover what word-of-mouth marketing is, how it has changed, and how it is used in modern-day society. Let’s get straight into it!
What is Word-of-Mouth Marketing?
Word-of-mouth marketing is essentially hearing about a product or service from someone else. Whether that be a family member’s recommendation or a neighbour’s suggestion, it is all about hearing about something from someone else. Modern-day word of mouth has changed significantly, and we are going to cover that next.
How Word-of-Mouth Marketing Has Changed:
Word-of-mouth marketing does not involve talking to our neighbours anymore. Instead, it is all about reviews and social media influencers who recommend a product or service to us. Let’s be honest, before we purchase anything, we are always willing to take the extra time to read reviews to see if the product or service is credible, and we are all guilty of falling for the opinions of an influencer that we trust. In fact, 93% of customers say that a review plays a crucial role in shaping their perception of a buying decision.
How Word-of-Mouth Marketing Is Used Today:
In today’s society, word-of-mouth marketing is used through the powerful voices of influencers. Today’s influencers have huge followings and the ability to convince millions of people to buy a product or service. Modern-day word-of-mouth builds trust and authenticity.
So, if you want to utilise the power of word-to-mouth marketing, you must leverage customer testimonials and influencer partnerships to maximise your sales!
For more blogs just like this one on the latest marketing news, please be sure to check out our others. And remember, if you want to see an influx of sales, always remember the power of word-of-mouth marketing.