The Recent Rise of Micro-Influencers and Their Impact on Marketing Campaigns
A micro-influencer is somebody who has a smaller social media presence that ranges from 1,000 to 100,000 followers. Although these influencers may not even compare their stats to huge celebrities and well-known influencers, it is important to never underestimate their power when it comes to promoting and sharing a product/service. They are swiftly shaping the world of marketing, and some would argue for the better. In this blog, we are going to be discussing exactly why micro-influencers are becoming the go-to options for brands in 2024.
One of the key advantages of working with a micro-influencer is that they possess a highly established and engaged audience that trusts their word completely. People are tired of seeing unauthentic advertisements from huge influencers and celebrities where they are paid to say something about a product/service they do not even use or like. Instead, they would much rather see an ordinary person testing out a product/service and then give an honest and authentic review of it. And that is exactly what micro-influencers provide, they keep it real to the strong audience they have built.
Another advantage of hiring a micro-influencer compared to a bigger influencer is that it is a lot cheaper and can be just as beneficial to a brand. Micro-influencers give brands access to more of a target audience that shares common interests and passions, which in return can help a brand gain more at a lesser price.
Another selling point of micro-influencers is that they are usually heavily associated with a specific niche, so once you find somebody who has a niche that represents your brand perfectly, you can be reassured your product/service will reach the correct demographic.
Trust and authenticity are two huge factors when it comes to the world of marketing. You will see these words come up a lot in this subject, as they are the most important parts of any marketing campaign. Micro-influencers excel in building trust with their audience, their followers view them as relatable, making their recommendations more genuine and trustworthy.
For more blogs just like this one about all things marketing related, please check out our other blogs.