3 Search Engine Alternatives to Google
Posted On March 10, 2020
Here at Internet Marketing
Questions, we want to provide our readers with the knowledge necessary to
implement a high-quality campaign that will provide clients with the results
they desire. With this said, optimising for a search engine is a delicate task
that must be done correctly in order to prevent ranking penalisations. In fact,
it is also vital that technicians optimise with a specific search engine in
mind. Read on as we go over three alternatives to Google…
As the second in command after
Google, the Bing search engine has 24.2% US market shares as of 2018. With this
said, many believe that it is more effective than its competitor because it can
be optimised for every aspect, including image search, whereas Google images
are often optimised with Chrome in mind. As a result, Bing can provide
technicians and users with reliable results without the competition looming
over one’s shoulder.
Ignoring alternative search
engines like Yahoo! can cause marketers to miss out on a big chunk of traffic.
After all, the Yahoo! search engine holds 11.7% of US market shares as of 2017
which may not be as big as Google or Bing but it does mean that 1 in 10 people
will utilise it every single day. In addition to this, optimising for Yahoo! is
not as complicated and offers the benefit of reduced competition which means
that marketers are more likely to obtain long-lasting results.
As one of the most overt search
engines, DuckDuckGo tends to obtain traffic quietly. After all, this search
engine handles data in a very different way in comparison to traditional search
engines like Google because it doesn’t store personal information or browsing
history, doesn’t track a user as they use the internet and doesn’t display ads
across similar pages. In 2017, DuckDuckGo earned 6 billion searches which saw a
50% increase from 2016 and this means that optimising SEO for the search engine
could prove beneficial over the next decade.
Although the Google search engine
has held the top spot for many years, the competition for ranking is often
fierce which can make it difficult for small businesses to rank effectively.
With this said, alternative search engines like Bing can deliver effective
results and are a popular option for SEO
technicians who prefer not to optimise for Google. To find out more
information, get in contact with the SEO Enterprise team today!