A local SEO campaign means that a
technician is aiming to rank webpages with a specific city in mind in order to
target potential customers that live in the same area as the business itself.
Here at Internet Marketing Questions, we want to ensure that our readers
understand the difference between a local campaign and a national campaign.
Read on as we go over 3 top tips that every technician should know when it
comes to local SEO…
Why are location pages important?
It is important that technicians
understand that search engine spiders are constantly crawling a website in
order to find the most relevant pages for a user. As a result, a local campaign
can benefit from the implementation of specific location landing pages in order
to offer the user the best experience and ensure that they find the most
suitable information for their browsing needs.
Do website reviews help improve SEO results?
The reviews that are found on a
website can influence a campaign considerably and are considered a local
ranking factor because they create sub-pages and ensure that a website takes up
more space on the SERPs. In addition to this, potential customers are more
intrigued by a service when it has positive reviews which can increase the ROI
(Return on Investment) of a campaign.
Should content be locally written?
Content is the most important
aspect of any campaign and it should be relevant, original and easy to read
which means that a local SEO campaign should be boosted by the implementation
of local content. For example, copywriters should write about the local area,
products that are available in the specific city that is being targeted and
also use local keywords with the target area included.
There are many benefits that can be
obtained from a local SEO campaign because the competition is not as fierce
when websites are attempting to rank for a specific area. In addition to this,
targeting local customers can increase the number of conversions that a website
makes as people are more likely to invest in a service when the supplier is
close by. To find out more information about local SEO, get in contact with a member of
the SEO Enterprise team today!