How Google Has Changed

Although the official birthday for Google is difficult to determine, it is safe to say that the search engine has changed considerably over its lifespan. In fact, the late 90’s, when most people agree that Google first hit the web, was a very different time for the internet. After all, search engines were very basic, and users could only view very simple websites. Read on as the team here at Internet Marketing Questions go over a few of the key moments in history that marked big changes for the Google search engine…

Why does Google use strict algorithms?

During the early years of Google, it was very easy for marketing companies to manipulate the results that users saw after making a search query by using non-ethical methods. In fact, these techniques are now known as black-hat and they are not accepted by the Google search engine because the algorithms Penguin and Panda actively search for and penalise websites that use them. As a result, the modern Google search engine is more user friendly and reliable.

How long does it take for a Google search page to load?

The average Google webpage loads in around 2-5 seconds depending on how well it has been optimised. After all, website owners must ensure that their site loads as quickly as possible in order to avoid users leaving and affecting the bounce rate. With this said, the early days of Google were much slower and users often expected to wait several seconds before the information they required fully loaded.

What is the purpose of Google voice assisted searches?

Although Google deals with around 5 billion searches every single day, it has added additional features in order to allow users to find the information they require as efficiently as possible. In fact, the OK Google voice assistant is available on smartphones, web browsers and even on HomePods. This allows people to make colloquial searches without having to touch a keyword, something that definitely wouldn’t have been possible during the early days of Google.

It is safe to say that the Google search engine is the most popular option when it comes to SEO optimisation. After all, the majority of users will browse the web using Google which means that a high-ranking site can lead to more conversions for businesses. To find out more information about Google focused marketing campaigns, get in contact with a member of the SEO Enterprise team today!