The aim of any SEO campaign is to
obtain traffic from a variety of different sources. After all, this tells
technicians that users are clicking on a website in order to find out more
information, enquire about the services that are on offer or simply browse the
pages. With this said, traffic to a site can be found in two forms: organic and
direct. Read on as the team here at Internet Marketing Questions go over the
Where is traffic sourced from?
In order to understand the
difference between organic and direct traffic, it is important that technicians
understand how traffic is classified in the first place. After all, it can be
obtained from a variety of different sources like e-mail, PPC, SERPs, referrals
and social media. Depending on the source, the traffic is then categorised into
an easier format: direct or organic.
What is direct traffic?
When traffic is obtained without
a referral or source, it is known as direct traffic. Traditionally, direct traffic
was thought to come from URL searches or bookmarks, and whilst this is still
correct, the entire principle is more complicated than it was several years
ago. After all, direct traffic tends to increase as organic traffic increases
because some pages are often sourced incorrectly. With this said, common
sources of direct traffic include internal employees whose IP address is not
filtered from the analytics, customers who log-in from a portal and e-mail
traffic being incorrectly sourced as well as true direct traffic from URL
searches and bookmarks, which tells technicians that a website has obtained
What is organic traffic?
On the other hand, organic
traffic is obtained when visitors find a site and enter it through a search
engine like Google. In fact, it is the most sought-after type of traffic
because it tells marketers that a site is being ranked favourably in the SERPs.
With this said, it is important to note that paid search ads do not create
organic traffic, but many ethical SEO campaigns are often affected by the
competition that PPC marketing creates. Unlike direct traffic, organic traffic
does not come from multiple sources and is primarily obtained through
high-quality SEO where technicians rank a site on a search engine results page
(SERPs) for a selection of keywords where it can be found by a user.
Although a lot of weight is
placed on the importance of organic traffic in SEO, direct traffic also has a
lot of necessity too. After all, it often comes from branding and tells technicians
that potential customers are finding a site because they know about it from
other platforms like social media and billboards. To find out more information
about traffic sources in SEO, get in
contact with a member of the SEO Enterprise team today!