The Most Popular Social Media Platforms on the Web

The dawn of the 21st Century introduced society to a life dependant on technology, particularly when it comes to social media. After all, these platforms are no longer reserved solely for interacting with people, they are also an effective advertising and internet marketing tool too. Here at Internet Marketing Questions, we believe that social media platforms are a new and exciting venture for many businesses and that they can play a vital role in the marketing efforts used to generate traffic. Read on as we go over the three most popular social media platforms on the web…


With over 2 billion daily users, Facebook was one of the first social media platforms to gain momentum on the internet. It was developed by Mark Zuckerberg in 2004 and over the past 15 years, the platform has only increased in popularity. In fact, personalised advertisements were introduced in 2007 and have become one of the most popular marketing methods on social media as they offer business owners the ability to target a specific audience with ease in a way that other advertising platforms could never do.


As Facebook’s main competitor, the Twitter platform was introduced in 2006 as a microblogging site. Users were given 140 characters in order to share their thoughts, photos, videos and links, however, this limit was increased to 280 characters in 2017. Although Twitter isn’t as popular as Facebook when it comes to advertising, it does allow information to be shared across the entire world in mere minutes.


Whilst Facebook and Twitter are aimed towards the everyday user, LinkedIn is a social media platform that targets working professionals in order to allow them to connect with other working professionals. In fact, it has gradually become one of the most effective ways to build a CV and converse with individuals who work within a similar industry.

Although social media platforms are not a traditional form of media marketing, they are incredibly effective when it comes to generating direct and organic traffic to a website. With this said, it is important to maintain the channels as a lack of regular updates can actually do more harm than good. To find out more information about the concept of social media marketing within the internet marketing industry, get in contact with a member of the Internet Marketing Questions team today!