Bridging the Gap Between Social Media and SEO

Search Engine Optimisation, otherwise known as SEO, has been around since the beginning of the World Wide Web as we know it today. After all, the first page of the SERPs has always been considered the most beneficial location for a website to be found by a potential client. Luckily, the black-hat history of SEO has been replaced by strict, ethical guidelines which means that the competition is tougher than ever when it comes to the gathering of organic results. Read on as the team here at Internet Marketing Questions go over everything there is to know about social media and SEO…

What is a social media platform?

From Facebook to Twitter, a social media platform is an online-based technology that allows people to connect across the internet without having to stand face to face with one another. In addition to this, individuals can also share pictures, video and other forms of media with ease and simplicity via these social applications.

Can SEO methods be used on social media?

Although it has been said numerous times that social signals, such as the number of likes a Facebook page has or the number of subscribers a YouTube channel has, do not directly influence a website’s ranking in the SERPs, they are factored in as a measure of trust and quality by Google. As a result, an active and high-quality social media platform can have a small yet positive effective on a campaign as a whole.

How important is social media marketing?

Social Media Marketing (SMM) is a branch of internet marketing that targets social platforms in order to promote particular products and help business build a brand. In fact, the content that is uploaded is often designed with shareability in mind rather than the ranking of a website in the SERPs which means that it can help generate effective direct traffic. As a result, SMM, whilst not an essential component, can be used effectively alongside traditional SEO.

Social platforms like Facebook, Twitter and YouTube managed to worm their way into our lives by the late 2000’s which meant that the internet marketing industry has had to adapt considerably over the past decade. After all, many users source the information that they require through one of these platforms. As a result, it is important that every SEO campaign takes social media into consideration as it can be a very effective way to develop brand recognition and improve direct traffic. To find out more information, get in contact with a member of the SEO Enterprise team today!