Search Engine Optimisation, otherwise known as SEO, has been
around since the beginning of the World Wide Web as we know it today. After
all, the first page of the SERPs has always been considered the most beneficial
location for a website to be found by a potential client. Luckily, the
black-hat history of SEO has been replaced by strict, ethical guidelines which
means that the competition is tougher than ever when it comes to the gathering
of organic results. Read on as the team here at Internet Marketing Questions go
over everything there is to know about social media and SEO…
What is a social media platform?
From Facebook to Twitter, a social media platform is an
online-based technology that allows people to connect across the internet
without having to stand face to face with one another. In addition to this,
individuals can also share pictures, video and other forms of media with ease
and simplicity via these social applications.
Can SEO methods be used on social media?
Although it has been said numerous times that social signals,
such as the number of likes a Facebook page has or the number of subscribers a
YouTube channel has, do not directly influence a website’s ranking in the
SERPs, they are factored in as a measure of trust and quality by Google. As a
result, an active and high-quality social media platform can have a small yet
positive effective on a campaign as a whole.
How important is social media marketing?
Social Media Marketing (SMM) is a branch of internet
marketing that targets social platforms in order to promote particular products
and help business build a brand. In fact, the content that is uploaded is often
designed with shareability in mind rather than the ranking of a website in the
SERPs which means that it can help generate effective direct traffic. As a
result, SMM, whilst not an essential component, can be used effectively
alongside traditional SEO.
Social platforms like Facebook, Twitter and YouTube managed
to worm their way into our lives by the late 2000’s which meant that the
internet marketing industry has had to adapt considerably over the past decade.
After all, many users source the information that they require through one of
these platforms. As a result, it is important that every SEO campaign takes social media into
consideration as it can be a very effective way to develop brand recognition
and improve direct traffic. To find out more information, get in contact with a
member of the SEO Enterprise team today!