Category: Internet Marketing

Optimising a Website for Google

There are a variety of different internet marketing methods that can be used in order to increase the amount of traffic that a website receives. With this said, it is important that a technician chooses a particular search engine to target as some of the approaches can differ depending...

Top 3 Internet Marketing Methods

Although the internet itself is just under three decades old, it has managed to overtake traditional marketing methods like newspaper advertising. After all, many businesses now have a website which provides their customers with a reliable way to make direct contact with the business owner and enquire about the...

The Difference Between Black and White Hat SEO

During the early days of an SEO campaign, it is vital that research is carried out in order to put together the most effective proposition. After all, there are a variety of different approaches that a technician can take, however, some of them are considered unethical and should be...

The Most Popular Social Media Platforms on the Web

The dawn of the 21st Century introduced society to a life dependant on technology, particularly when it comes to social media. After all, these platforms are no longer reserved solely for interacting with people, they are also an effective advertising and internet marketing tool too. Here at Internet Marketing...

3 Reasons Why Google is So Popular

The majority of internet marketing campaigns tend to focus on the Google search engine due to its popularity and return on investment (ROI). Whilst this means that the field is often very competitive, there are a variety of different reasons why technicians keep coming back to it over competitors...