Organic vs Direct Traffic
The aim of any SEO campaign is to obtain traffic from a variety of different sources. After all, this tells technicians that users are clicking on a website in order to find out more information, enquire about the services that are on offer or simply browse the pages. With...
Facebook and the Political Advertising Climate
As the most popular social media platform on the internet, Facebook has a lot of responsibility to set the right example. In fact, the company, which was founded by Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Huges, has been under recent pressure to tighten their rules...
The Lowdown on Zero Click Searches
According to statistics that were released during the third quarter of 2019, over half of Google searches do not involve a click onto more in-depth content. As a result, many SEO technicians are struggling to obtain the traditional results that would be expected from an ethical, high-quality campaign. Here...
Bridging the Gap Between Social Media and SEO
Search Engine Optimisation, otherwise known as SEO, has been around since the beginning of the World Wide Web as we know it today. After all, the first page of the SERPs has always been considered the most beneficial location for a website to be found by a potential client....
The Benefits of Email Marketing
During the early 2000’s, e-mail was the most popular method of written communication. After all, mobile phones were incredibly basic and had strict character limits whereas e-mail allowed for lengthy conversations to take place. In fact, the platform is still utilised within business which has led to the creation...