Category: Internet Marketing

Everything You Need to Know About DuckDuckGo

With the majority of internet marketing campaigns choosing to target Google, the competition to rank highly in the SERPs is fierce. After all, there are hundreds of different websites all battling it out for a particular keyword at any given time. Here at Internet Marketing Questions, we want to...

Should You Optimise for Google Snippets?

As the most popular search engine on the web, the competition is fierce when it comes to ranking with Google. After all, there are thousands of different companies all battling it out for the top spot in the SERPs and this means that campaigns must be better than they...

The Lowdown on Backlinks

In layman’s terms, a backlink is a way for the search engine to verify the authenticity of a website and obtain an endorsement from other sites that a certain business and its content is trustworthy and high-quality. They are usually created during a blog exchange when two websites that...

Traditional Marketing Methods That SEO Replaced

Although SEO has only been in the picture for around three decades, it has managed to take over the entire internet marketing industry. In fact, even its biggest competitor, PPC, hasn’t managed to gain as much traction as search engine optimisation has. Read on as the team here at...

The Different Types of PPC Marketing

Although search engine optimisation (SEO) remains the most reliable and long-term marketing method on the internet, it is not uncommon for business owners to implement two different approaches at the same time. In fact, statistics suggest that roughly 72% of websites have utilised or are currently funding a PPC...