Category: Internet Marketing

In some forms of digital media – like software programmes, video games, and films and TV shows, there are hidden features for users to discover that are colloquially known as ‘Easter Eggs’. In fact, in some games they are extra bonuses that a player may not initially be aware...

We all know how beneficial an online marketing campaign can be, especially during troubling times when the majority of businesses will choose to hit the pause button, and there are many different ways that they can be implemented. Search Engine Optimisation (SEO) is perhaps the most prevalent internet marketing...

Internet marketing is a people’s industry, led by trends, consumer interests, online behaviour, search engine guidelines, and so much more! The practices of the industry are dynamic, mercurial and subject to constant evolution. That’s why it’s vital for all digital marketers to keep their finger on the pulse of...

It’s no secret that social media is all the rage. Since the early days of MySpace and Bebo, people have loved social networking sites for their ability to allow you to connect with friends, advertise your business, and create a unique and personalised online space without going to the...

Every internet marketer should be able to understand the purpose of each algorithm that has been implemented by Google and what they are looking for when indexing the pages of a website. Google Panda was first introduced in 2011 in order to diminish the hold that low-quality websites had...