At the start of August 2018, it was announced that Apple Inc had become the world’s very first trillion dollar public company after a rise in share prices pushed it higher in value. Here at Internet Marketing Questions we believe that it is important to assess internet marketing from every avenue. After all, the multi-international technology company is incredibly successful and many other businesses could take notes from them. Here is everything you need to know about the companies new status…
What is Apple?
Based in California, Apple Inc. is one of the most famous technology companies in the world, known for the production of the iPhone, iMac, iPad and even the iWatch. It was co-founded in 1976 by Steve Jobs and Steve Wozniak, with the Apple II being the very first product to achieve mass-market success. Unfortunately, Jobs was ousted from the board in 1985 and the company began to struggle. In fact, it was near bankruptcy when he returned 12 years later in 1997 but the company was revive with the release of products we know and love today like the iPod and iPhone.
Whilst the company is likely revelling it is new found financial status, there has been much public scrutiny and controversy over the history making figure. After all, the company has faced criticism over the way it has handled corporation tax payments and the conditions in which factory workers are forced to operate. In fact, in 2017 the European commission ordered Apple to pay €13bn in back taxes to Ireland after it was discovered that their use of arcane structure to reduce tax payments was actually illegal. In addition to this, the company was also accused of exploiting Chinese workers in 2011 after a pattern of suicides at the factory took place. These allegations suggest that the company has managed to make financial history at the expense of others.
Tim Cook’s Vision
Following the death of Steve Jobs in 2011, Tim Cook was handed control of the company and became chief executive. Many attribute the recent success of Apple Inc. to Cook’s risk taking following the introduction of gadgets like the iWatch and AirPod headphones, especially when there was widespread criticism following the announcement that the iPhone 7 would remove the headphone jack. Luckily, Cook’s risk taking has managed to pay off and helped Apple secure its legacy as the first company to be worth one trillion dollars!
Although it has taken Apple 42 years to make financial history, many other companies could take a leaf out of their book in terms of advertising. After all, internet marketing is a very broad subject and the technology tycoon has used every recourse available over the years, particularly social media. To find out more information, get in contact with a member of the Internet Marketing Questions team today!
It was recently announced that the American technology company Google was fined by the EU for Android antitrust violations. In fact, they were hit with a record breaking fine after abusing the Android market in three different areas. Here at Internet Marketing Questions we like to educate our readers on all things internet based and in this blog we are going to go over everything you need to know about the recent fine…
It doesn’t come as a shock that people are completely unaware of the anti-trust case that Google found itself tangled in. After all, it isn’t a simple topic to grasp. Recently however the legal battles came to an end, with Google being given a massive $5 billion fine in order to account for its abuse of Android mobile phone users.
It was revealed that the multi-international company took advantage of Android in order to impose their own services – Google search, Chrome and Play Store – on customers and device manufacturers. This ultimately gave them an unfair advantage over competitors as it did things like force the inclusion of chrome on the device in order for users to have access to other apps.
In fact, the European Commission has ordered Google to ‘bring its illegal conduct to an end within 90 days’ in order to ensure that every competitor is equal on the playing field. The company is required to stop forcing manufactures to pre install its applications on devices and they must also stop phone makers from using divided versions of Android.
As one of the most popular companies around, Google is also the competitor to beat when it comes to search engines. The fact that they have been fined billions for breaking trust violations has left many internet users shocked. After all, internet marketing places a huge emphasis on white hat technique and authenticity. With this said, it seems like Google intends to appeal the result! To find out more information about Google’s massive fine, get in contact with a member of the Internet Marketing Questions team today!
Internet marketing is a very broad industry that is made up of a wide variety of sub-categories and they can all be used collectively in order to improve the online presence of a website. With this said, understanding the subject is important if you intend to put it into action. As the experts in all things SEO, the team here at Internet Marketing Questions have decided to briefly explain how search engine optimisation works for those who are still struggling to gasp the subject…
Modern Day SEO
In 2018 the world of SEO tends to be cluttered with misleading alternatives that promise to provide the same results. In fact, when you search a keyword in Google, the first results that you receive are the product of Pay Per Click (PPC) advertising. It is those underneath that are ranked in terms of relevance and quality that are there thanks to organic white-hat SEO techniques. In order to understand how search engine optimisation works, technicians should remember that their aim is not to beat those that invest in advertisements like PPC, but to create high quality content that will be ranked according to Google’s algorithms.
How It Works
Google uses a mathematical formula known as an algorithm in order to ‘score’ and rank every website in terms of relevance and quality each time a user searches for a particular keyword. SEO aims to help improve your rank by using techniques that will tell Google that a website is optimised for a user’s requirements
In fact, there are three things that Google is always searching for; quality, relevance and trust. This is where content comes into play. In the world of SEO, content is king and every technician should ensure that it is the best it can possibly be. In fact, the content on a website should be relevant to the services on offer as this will help Google determine that the site is trustworthy; it should be completely authentic as plagiarism is a black-hat SEO technique; and it should be of a high quality which means that it shouldn’t include other black-hat techniques like keyword stuffing that can cause the website rankings to be penalised.
Content is usually provided in the form of blogs and are used in order to ‘push’ a particular keyword. Google will use this information to analyse a website and determine where it ranks in comparison to the competition for certain keywords. The more high quality content that is available for a keyword, the more likely that it will receive a higher ranking in the search results.
Putting SEO into action requires an open mind and a willingness to learn. After all, the industry is extremely varied and a lot of the information is based on opinion and preference. With this said, the golden rule that the majority of SEO technicians abide by is the avoidance of black hat techniques, which will end up with website penalisation and lowered rankings. To find out more information about how to improve your SEO services, get in contact with a member of the IMQ team today!
As the most popular social media platform on the internet, it is important to understand how Facebook marketing plays an important role in internet marketing as a whole. After all, 80% of the general public use a smartphone on a daily basis. With this said, Facebook recently announced their plan to remove the ‘trending’ tab which was introduced in 2014. Read on to find out more…
On the 1st June 2018 Alex Hardiman, Head of News Products for Facebook, announced the intention to remove Trending in order to ‘make way for new experiences’ on the social media platform. The feature was first welcomed in 2014 in order to help users discover news topics that were popular. With this said, Trending is only available in five countries and new statistics show that it ‘accounted for less that 1.5% of clicks to news publishers’. The removal, which has already gone live, will be followed by the removal of products and third-party partner integrations that reply on API trends.
The changes came about after Facebook insiders noticed that users are consuming news differently in 2018 compared to how they were in 2014. In fact, almost 70% of users access the social networking site through a smartphone and prefer to keep up to date on the news through video rather than written articles. Alex Hardiman explained that Facebook are ‘exploring new ways to help people stay informed about breaking news that matters to them while making sure that the news is from trustworthy sources’. This likely comes about after the Trending feature promoted fake news articles in 2016 about magical iPhone features and 9/11 conspiracy theory articles.
The features they plan to introduce in order to replace the Trending tab include a Breaking New Label, which allows publishers to put a ‘breaking news’ indicator on their posts in the news feed; a Today In section, which allows users to view the latest news from the local publishers in their city; and a News Video feature on Facebook Watch which will allow US users to view live news coverage, daily news briefs and weekly summaries.
When it comes to internet marketing the team here at IMQ are the experts you want on your side. After all, social media marketing is one of the most overlooked components of the marketing world and it is essential that you understand how certain changes can impact your efforts, especially since the social media giant also recently changed its algorithm in order to flush out organic business marketing over the posts of friends and family. To find out more information about Facebooks recent changes, get in contact with a member of the Internet Marketing Questions team today!
3 Reasons Why You Need SEO
If you are looking to hit the first page of google then Search Engine Optimisation is something that you must get your head around. After all, without this form of internet marketing Google will never take your website or the services you are offering seriously. Luckily, the team here at Internet Marketing Questions are on hand to tell you everything you could possibly need to know. Read on to find out three reasons why SEO is necessary…
Compared to alternatives like Adwords which uses PPC marketing, high quality SEO will allow websites to reach the top pages of Google in a much more sustainable and organic way. After all, PPC advertising charges customers every single time somebody clicks on the advert, regardless of whether they choose to investigate the site further or make a purchase. On the other hand, the results from SEO come from organic clicks to a website.
Over 50% of users now surf the web using a smartphone which means that the SEO has had to adapt in order to keep up. In fact, Google updates like penguin and panda mean that users must now make their site mobile friendly in order to be deemed credible and relevant enough to be ranked highly in the search engine results. Luckily, SEO caters for these modern developments and works hard in order to ensure that it is taken into account during a campaign.
If your website is beyond page 20 on the Google search results then there is a very little chance that a user will look deep enough to stumble across your services, even if you may be the perfect company for them. This means that getting your site ranked high is important and SEO can provide this by creating high quality and relevant content in order to get Google to trust it and raise the page ranking in an organic way that provides results.
Here at Internet Marketing Questions we believe that SEO is one of the most vital components to consider when it comes to marketing. After all, it not only helps keep your website relevant and up to date, it can also improve user experience. To find out more information, get in contact with a member of the IMQ team today!