SEO is an internet marketing strategy that aims to gain traffic towards a particular website from the organic search results on a search engine. The initialism stands for Search Engine Optimisation and utilises certain phrases known as ‘keywords’ that are provided in the form of content in order to power the entire process of SEO. Sometimes, some SEO technicians will use black-hat techniques such as keyword stuffing and link farms in order to create the results they desire in the search results however these techniques are frowned upon and do not provide organic results. Here at Internet Marketing Questions, we are always on hand to provide our readers with tips and tricks and in this blog, we’re going to focus on the world of SEO…
- Choosing the keywords that you will be focussing on is a very important part of SEO however you cannot pick them randomly as research must be done beforehand to ensure that they are credible. For example, you must find out what keywords people are actually searching for as if your keyword isn’t gaining much searches already then you likely won’t attract traffic to a website.
- In all areas of SEO, content is king and should be the part of the whole SEO process that is given the most attention. After all, this is the information that helps raise a website higher in the search engine rankings. The content that is created must be credible and relevant which means that it will appeal to what the searcher is looking for. In addition to this, the content must also be free of black hat techniques and keywords must not be stuffed into the writing or else google will not recognise it as a trustworthy website and the SEO ranking may be penalised.
Tips and tricks are just the tip of iceberg regarding the kind of information we offer here at Internet Marketing Questions. After all, we are the experts on anything and everything internet based! For more information on how to improve your SEO Services, check back for our next blog!
As strange as it sounds, the internet began in the minds of the most intelligent people and eventually made its way onto paper before it became what we know today. It is an emerging piece of technology that is always adapting, changing and improving as each year passes. Although the internet was primarily intended for readers, it has developed into the platform we know today. Here is the history of the internet…
This was the time of ARPANET, which is an initialism that stands for Advanced Research Projects Agency Network. In short, ARPANET was an early packet switching network and was designed in order to aid communication between ARPA terminals during the early 60’s when computers were considered too expensive for usage across a wide area. It began as a stable link between computers and helped to develop the technological advancements we know today.
During this time, electronic mail was first demonstrated and was a major part in developing the networking of the internet. In fact, the first email programs known as SNDMSG and READMAIL began one of the most widely used applications on the internet today. In addition to this, during the 70’s the very first radio network that used random packet transmissions was launched at the University of Hawaii.
This was the decade where most technological advancements took place. During a meeting, computer scientists discussed advancing the accessibility of ARPANET and it was explained how an affordable network link was to be introduced using dial up phone links rather than satellites or radios.
The 90’s is the decade where ARPANET was decommissioned and the very first version of the World Wide Web started progress. A shared format using hypertext mark-up language (HTML) was used and the creation of the uniform resource locator (URL) was started so that users could specify the computer they were using and the information they wanted to achieve. Over the next couple of decades and into the 21st century, the internet would go on to develop into the platform we know today.
If you’re looking for tips and tricks regarding internet marketing, check back for our next blog! Here at Internet Marketing Questions, we are always on hand to provide any tips and tricks for all your internet marketing needs!
When you first join the world of SEO and internet marketing, the range of terminology sometimes be sometimes be confusing to understand. That’s why the team here at Internet Marketing Questions have put together a list of the top 4 terms you should know and their definitions…
Anchor Text: This is the industry term for a piece of hyperlinked text. It is key in SEO as keywords with anchor text attached theoretically enhance organic rankings as long as no black hat techniques are used, such as keyword stuffing.
Title Tag: A title tag is also known as a page title and can be seen in the browser area of a search result or website. It helps the search engines understand what a page is about.
301 Redirect: When a page is deleted or it’s URL it changed, it doesn’t just disappear like many people think. When someone searches for a URL that doesn’t exist anymore, they usually get the 404 error response however to avoid confusing people, it is best to use the 301 redirect which will take people from the old URL to the other page you now use.
Keywords: This is perhaps one the most important aspects of SEO and though it often becomes overused, a keyword is simply a word, phrase and range of words that represent your company in order to help users and the search engine see what your website is about, thus allowing it to be organically ranked according to relevance. However, overusing keywords can affect your rankings as it is a black hat technique known as keyword stuffing.
When it comes to learning new terminology for an industry, sometimes you just need a helping hand and here at Internet Marketing Questions, we hope our list of terms will aid you in your SEO services! Check back for more top tips!
In one of our previously blogs, we told you all there is to know on the Google Penguin update and this time around, it’s all about the Panda update.
The update, which launched in February 2011, was one of Google most important spam-fighting algorithms and is now an official part of the core ranking algorithm. This means that it plays a part in the decision of which rank your website is awarded on the google search engines.
Jennifer Slegg said in a statement that the “Panda is an algorithm that’s applied to sites overall and has become of the our core ranking signals. It measure the quality of a site. Panda allows Google to take quality into account and adjust ranking accordingly.”
The aim of Google Panda was to target what is known as ‘content farms’ and low quality sites to put the high quality sites at the top of the search results. A content farm is a website that has content written specifically for search engine bots instead of human readers and is a black hat technique within the SEO and internet marketing industry.
The Google Panda update was said to have affected the ranking of around 12% of all search results. After the release, a blog was published by Google to help make people aware of what qualifies as a high quality site. It said that content producers should try to step into Google’s mindset, ensuring that their work answers questions like ‘was the article well edited or does it appear sloppy or hastily produced’ and ‘would you trust the information in this article’.
Here at Internet Marketing Questions, we do not like the bad reputation that black hat techniques give the SEO and internet marketing industry, which is why the updates are a positive thing for legitimate companies. Despite this, sometimes even well done SEO can suffer slightly. Because of this, we must remember to focus on high quality and relevant content so that we can stay in Google’s good books.
Throughout the past 6 years, Google has become incredibly busy. We’ve had a range of new updates, and a handful of changes and features from its own search console have been removed. In short, it’s safe to say that Google is hard at work ensuring that the user has top priority and that black hat SEO technicians are knocked off their high horse. To stay in Google’s good books, here are 3 SEO tips we should all be following in 2017…
- Google has indicated the age of the mobiles and smartphones many times. First it was Accelerated Mobile Pages (AMP) and recently there has been a preference to mobile friendly sites- it is time we get on the bandwagon with this one. However, it isn’t just about making your site mobile compatible. It must be designed to load faster and better. For example, say goodbye to auto playing videos and focus on displaying content first.
- 2017 will be the year of comebacks and long content is one of the first. Statistics have shown that people are actually taking time to read longer articles rather than shorter articles as the bounce rates of shorter blogs have increased. With this, we should be focusing on content rich sites.
- Don’t fret when we say keywords have lost a tiny little bit of importance. They are still there! While we tell you to focus on content a lot, keywords are still very important in the world of SEO. With this, we mean there is no need to stuff keywords into your content all the time, as this is actually a black hat technique- but a few will do. Plus, RankBrain, an algorithm that guesses keywords and picks up a site based on them, was introduced by Google and is expected to take effect in 2017. This means that even though your site may not contain the keyword, it may still be listed if it is relevant.
SEO is constantly changing which means thing could be different in six months’ time; however, right now, Internet Marketing Questions is sure content will be all the range during 2017. If you’re looking for the best hacks on SEO Services, you’re in the right place! Check back for more tips and tricks!