How Search Engine Optimisation Works

Internet marketing is a very broad industry that is made up of a wide variety of sub-categories and they can all be used collectively in order to improve the online presence of a website. With this said, understanding the subject is important if you intend to put it into action. As the experts in all things SEO, the team here at Internet Marketing Questions have decided to briefly explain how search engine optimisation works for those who are still struggling to gasp the subject…

Modern Day SEO

In 2018 the world of SEO tends to be cluttered with misleading alternatives that promise to provide the same results. In fact, when you search a keyword in Google, the first results that you receive are the product of Pay Per Click (PPC) advertising. It is those underneath that are ranked in terms of relevance and quality that are there thanks to organic white-hat SEO techniques. In order to understand how search engine optimisation works, technicians should remember that their aim is not to beat those that invest in advertisements like PPC, but to create high quality content that will be ranked according to Google’s algorithms.

How It Works

Google uses a mathematical formula known as an algorithm in order to ‘score’ and rank every website in terms of relevance and quality each time a user searches for a particular keyword. SEO aims to help improve your rank by using techniques that will tell Google that a website is optimised for a user’s requirements

In fact, there are three things that Google is always searching for; quality, relevance and trust. This is where content comes into play. In the world of SEO, content is king and every technician should ensure that it is the best it can possibly be. In fact, the content on a website should be relevant to the services on offer as this will help Google determine that the site is trustworthy; it should be completely authentic as plagiarism is a black-hat SEO technique; and it should be of a high quality which means that it shouldn’t include other black-hat techniques like keyword stuffing that can cause the website rankings to be penalised.

Content is usually provided in the form of blogs and are used in order to ‘push’ a particular keyword. Google will use this information to analyse a website and determine where it ranks in comparison to the competition for certain keywords. The more high quality content that is available for a keyword, the more likely that it will receive a higher ranking in the search results.

Putting SEO into action requires an open mind and a willingness to learn. After all, the industry is extremely varied and a lot of the information is based on opinion and preference. With this said, the golden rule that the majority of SEO technicians abide by is the avoidance of black hat techniques, which will end up with website penalisation and lowered rankings. To find out more information about how to improve your SEO services, get in contact with a member of the IMQ team today!

 

The Removal of Trending on Facebook

As the most popular social media platform on the internet, it is important to understand how Facebook marketing plays an important role in internet marketing as a whole. After all, 80% of the general public use a smartphone on a daily basis. With this said, Facebook recently announced their plan to remove the ‘trending’ tab which was introduced in 2014. Read on to find out more…

On the 1st June 2018 Alex Hardiman, Head of News Products for Facebook, announced the intention to remove Trending in order to ‘make way for new experiences’ on the social media platform. The feature was first welcomed in 2014 in order to help users discover news topics that were popular. With this said, Trending is only available in five countries and new statistics show that it ‘accounted for less that 1.5% of clicks to news publishers’. The removal, which has already gone live, will be followed by the removal of products and third-party partner integrations that reply on API trends.

The changes came about after Facebook insiders noticed that users are consuming news differently in 2018 compared to how they were in 2014. In fact, almost 70% of users access the social networking site through a smartphone and prefer to keep up to date on the news through video rather than written articles. Alex Hardiman explained that Facebook are ‘exploring new ways to help people stay informed about breaking news that matters to them while making sure that the news is from trustworthy sources’. This likely comes about after the Trending feature promoted fake news articles in 2016 about magical iPhone features and 9/11 conspiracy theory articles.

The features they plan to introduce in order to replace the Trending tab include a Breaking New Label, which allows publishers to put a ‘breaking news’ indicator on their posts in the news feed; a Today In section, which allows users to view the latest news from the local publishers in their city; and a News Video feature on Facebook Watch which will allow US users to view live news coverage, daily news briefs and weekly summaries.

When it comes to internet marketing the team here at IMQ are the experts you want on your side. After all, social media marketing is one of the most overlooked components of the marketing world and it is essential that you understand how certain changes can impact your efforts, especially since the social media giant also recently changed its algorithm in order to flush out organic business marketing over the posts of friends and family. To find out more information about Facebooks recent changes, get in contact with a member of the Internet Marketing Questions team today!

3 Reasons Why You Need SEO

3 Reasons Why You Need SEO

If you are looking to hit the first page of google then Search Engine Optimisation is something that you must get your head around. After all, without this form of internet marketing Google will never take your website or the services you are offering seriously. Luckily, the team here at Internet Marketing Questions are on hand to tell you everything you could possibly need to know. Read on to find out three reasons why SEO is necessary…

Organic

Compared to alternatives like Adwords which uses PPC marketing, high quality SEO will allow websites to reach the top pages of Google in a much more sustainable and organic way. After all, PPC advertising charges customers every single time somebody clicks on the advert, regardless of whether they choose to investigate the site further or make a purchase. On the other hand, the results from SEO come from organic clicks to a website.

Mobile

Over 50% of users now surf the web using a smartphone which means that the SEO has had to adapt in order to keep up. In fact, Google updates like penguin and panda mean that users must now make their site mobile friendly in order to be deemed credible and relevant enough to be ranked highly in the search engine results. Luckily, SEO caters for these modern developments and works hard in order to ensure that it is taken into account during a campaign.

Rankings

If your website is beyond page 20 on the Google search results then there is a very little chance that a user will look deep enough to stumble across your services, even if you may be the perfect company for them. This means that getting your site ranked high is important and SEO can provide this by creating high quality and relevant content in order to get Google to trust it and raise the page ranking in an organic way that provides results.

Here at Internet Marketing Questions we believe that SEO is one of the most vital components to consider when it comes to marketing. After all, it not only helps keep your website relevant and up to date, it can also improve user experience. To find out more information, get in contact with a member of the IMQ team today!

Top SEO Trend Predictions for 2018

The internet and technology is constantly changing and adapting beyond our wildest imagination and although looking into the internet marketing and SEO predictions for 2018 usually occurs during autumn of the previous year, the team here at Internet Marketing Questions recognise that things can change in an instant. In order to stay in the loop we have decided to kick of the new year by looking at the possibilities that 2018 could bring to the SEO world…

User Based Experiences

In the past the main focus of SEO was to get a website to rank highly in the search results however this often lead to many black hat techniques surfacing. These are ways that allow SEO providers to manipulate the way that a search engine sees a webpage in a way that does not adhere with the guidelines. The focus for the future of SEO has cracked down on these unfair techniques and began penalising websites that have adopted them. Instead the new idea of SEO is to create a user based experience that allows people to engage with the webpage and find sites that provide useful and relevant content.

Mobile Friendly

Living in a world where smartphones are no longer innovative and new, another prediction is that the SEO of 2018 will see SEO providers cater sites for mobile use rather pushing it to the back of their mind like an afterthought. After all, over 50% of web traffic comes from mobile devices so this step forward only makes sense. With this said, a new Google algorithm that was introduced a while back actually warned people that sites without a mobile friendly interface could actually be penalised so anyone who is not on board this bandwagon is severely behind in the development of the SEO world.

Here at Internet Marketing Questions we understand how hard it can be to stay on top of all the changes that occur, especially on the internet. After all, SEO services can differ based on providers and opinions. With this said, it is always wise to seek out a technician that is up to date on the trends, algorithms and updates so that you can receive organic and white hat based results. For more information, get in contact with a member of the team today!

Crucial SEO Elements

The world of internet marketing has come a long way since its introduction and there are several methods that are being adopted. One of the biggest has to be SEO which stands for Search Engine Optimization. When done correctly and ethically this practice can produce higher search rankings and create more traffic on a site which ultimately leads to an increase in leads and sales. Unfortunately, not many people know how it works. Here are a few crucial elements of the SEO world..

Keywords

This is a fundamental part of SEO and without it you cannot gain the results you are hoping to get. They are necessary in order to ensure that your site is coming up in Google search engines. After all, when content is created Google reads the data and it is presented in the form of a keyword ranking. The higher your ranking, the better your results.

Content

Speaking of it, the world of SEO has only just realised how important it is to have content on your site. However one key aspect is what is written not how much. For google to approve of your content it must have a relevance and be able to ethically appear on search results without misleading searchers. If you write information that is not related to your service then Google could penalise your site and reduce it’s ranking.

Staying Ethical

Although this isn’t a physical aspect of the SEO marketing process, staying ethical is just as vital as keywords and content. There are several SEO companies who use black-hat techniques which raise rankings of site but do so in an unethical way. For example, link farms and keyword stuffing are common techniques which spams users. Thankfully google has cracked down on this in their updates however the techniques are still around. In order to avoid being penalised you should always operate ethically and truthfully within SEO.

Here at Internet Marketing Question we are the experts when it comes to our industry and we are dedicated to providing you with the required knowledge in order to carry out your SEO services to the best of your abilities. For more information, speak to a member of the team today and make sure to keep your eyes peeled for our new blog post!