The internet and technology is constantly changing and adapting beyond our wildest imagination and although looking into the internet marketing and SEO predictions for 2018 usually occurs during autumn of the previous year, the team here at Internet Marketing Questions recognise that things can change in an instant. In order to stay in the loop we have decided to kick of the new year by looking at the possibilities that 2018 could bring to the SEO world…
User Based Experiences
In the past the main focus of SEO was to get a website to rank highly in the search results however this often lead to many black hat techniques surfacing. These are ways that allow SEO providers to manipulate the way that a search engine sees a webpage in a way that does not adhere with the guidelines. The focus for the future of SEO has cracked down on these unfair techniques and began penalising websites that have adopted them. Instead the new idea of SEO is to create a user based experience that allows people to engage with the webpage and find sites that provide useful and relevant content.
Living in a world where smartphones are no longer innovative and new, another prediction is that the SEO of 2018 will see SEO providers cater sites for mobile use rather pushing it to the back of their mind like an afterthought. After all, over 50% of web traffic comes from mobile devices so this step forward only makes sense. With this said, a new Google algorithm that was introduced a while back actually warned people that sites without a mobile friendly interface could actually be penalised so anyone who is not on board this bandwagon is severely behind in the development of the SEO world.
Here at Internet Marketing Questions we understand how hard it can be to stay on top of all the changes that occur, especially on the internet. After all, SEO services can differ based on providers and opinions. With this said, it is always wise to seek out a technician that is up to date on the trends, algorithms and updates so that you can receive organic and white hat based results. For more information, get in contact with a member of the team today!
The world of internet marketing has come a long way since its introduction and there are several methods that are being adopted. One of the biggest has to be SEO which stands for Search Engine Optimization. When done correctly and ethically this practice can produce higher search rankings and create more traffic on a site which ultimately leads to an increase in leads and sales. Unfortunately, not many people know how it works. Here are a few crucial elements of the SEO world..
This is a fundamental part of SEO and without it you cannot gain the results you are hoping to get. They are necessary in order to ensure that your site is coming up in Google search engines. After all, when content is created Google reads the data and it is presented in the form of a keyword ranking. The higher your ranking, the better your results.
Speaking of it, the world of SEO has only just realised how important it is to have content on your site. However one key aspect is what is written not how much. For google to approve of your content it must have a relevance and be able to ethically appear on search results without misleading searchers. If you write information that is not related to your service then Google could penalise your site and reduce it’s ranking.
Although this isn’t a physical aspect of the SEO marketing process, staying ethical is just as vital as keywords and content. There are several SEO companies who use black-hat techniques which raise rankings of site but do so in an unethical way. For example, link farms and keyword stuffing are common techniques which spams users. Thankfully google has cracked down on this in their updates however the techniques are still around. In order to avoid being penalised you should always operate ethically and truthfully within SEO.
Here at Internet Marketing Question we are the experts when it comes to our industry and we are dedicated to providing you with the required knowledge in order to carry out your SEO services to the best of your abilities. For more information, speak to a member of the team today and make sure to keep your eyes peeled for our new blog post!
Internet marketing is a term that describes a range of online marketing strategies and the aim to generally increase the awareness of a brand. In fact, the term can be divided into several different subcategories including SEO (search engine optimisation), email marketing, social media marketing and paid advertisements. With SEO in mind it is important that those looking into internet marketing are able to understand what is meant by website traffic. In order to ease confusion, we’re going to go over the basics…
When traffic to a website is gained from a search engine like Google it is known as organic. In fact, this type of traffic is what many marketers strive to achieve. It usually a result of good SEO that does not operate with black hat techniques where competitive keywords are ranked in the search results. The better these ranks, the more organic traffic a website can expect to receive.
If traffic on a website is gained through a site outside of a search engine it is known as referral traffic. An example of this would be a hyperlink from one page to another or a link on social media. The place where the traffic is gained from is known as a ‘referrer’ and can be tracked using Google Analytics.
Getting onto a website by typing the URL into the search bar is called direct traffic. This is when no referral site is used to send someone from one site to another and often comes about when people have things booked marked or know the website they are searching for. Generally, it is the least wanted traffic in internet marketing.
Here at Internet Marketing Question our aim is to help those within the industry develop a working knowledge of everything that can be achieve when honest and authentic methods are put into place. After all, it is not uncommon to find some SEO technicians operating with the use of black hat techniques. In order to find out more information about the world of internet marketing, speak to a member of the team today!
The internet is a very beneficial way that businesses and companies can help improve their presence online. After all, there are a whole range of different ways that we can adapt and personalise a campaign in order to target a certain audience. In the last blog, we talked about three different types of internet marketing that are widely used in order to increase the traffic that reaches a particular website and part two of this short blog series, we’re going to go over a few more…
As a way to improve the relationship that a company shares with its customers, e-mail marketing is often presented in the form of newsletters or e-letters. In order for it to be successful, it relies upon consumers and potential customers signing up for a weekly e-mail that is automatically sent through a system in a bid to remind these individuals of the products the company sells or services they provide.
As a process that often takes place between like-minded individuals, business networking is the act of collaborating leads and referrals from one another in order to produce a significant amount of activity and increase their online presence. The act of networking can be carried out on many levels from small communities to expansive industries all over the world, meaning there is no limit.
There is actually many levels of internet marketing and those we have been discussing so far are known as inbound marketing. This simply means that the methods are being used in ways to attract customers that are already searching for that particular product. On the other hand, paid advertising works to find customers that may not have been intending to find your company but did so by chance thanks to banner-ads and sponsored posts on social media.
It is perhaps even more important that an individual who is looking to implement internet marketing understands the industry as a whole. After all, each subcategory has a whole range of different topics within it that must be considered during a campaign, such as the importance of content within SEO. For more tips and tricks when it comes to the internet, check back for our next post
The internet itself has become a very big part of everyday life however, within the past decade, social media has taken what we do online and spread it across various different platforms. In fact, we can now access the internet from our phones at the click of a button. Whilst there are several internet marketing methods and SEO tactics that can be put into place when it comes to a business’ online presence, the impact of social media cannot be forgotten. Here are a few ways social media has influenced the way we work business today…
There are a variety of different social media websites that can be used, including Facebook, Twitter, Instagram and Snapchat. Each of these offer the opportunity for businesses to appeal to certain customers and create a brand image. The majority of people spend around 6 hours online every single day which means that social media is the best way to find potential customers and link them back to your website.
Word of Mouth
Social media allows for one simple post to spread across the world almost instantly and whilst you are technically relying on people to do this for you, it gets the information out to a much wider range of individuals. In fact, a simple ‘like’ of a post can attract the attention of thousands of people.
Staying in contact with customers and potential clients is very important. Without the internet and social media, this would be done through a regular telephone. Despite this, its creation means that customers can ask questions and receive information almost instantly, which is very beneficial when communication is a vital part of sustaining any business.
Social Media marketing is a vital aspect of business and some people are beginning to consider it a part of the internet marketing process. After all, the days of newspapers ads are gradually slipping into the past whilst sponsored social media posts are very beneficial. For more top tips and facts, check back for our next blog!