Category: Internet Marketing

Is Email Marketing Still an Effective Strategy in 2024? 

In today’s golden age of internet marketing, where hundreds of different marketing strategies flood the industry, it can be hard to know what actually is effective and what is not. Is it best to stick to classic marketing strategies, or is it smarter to try new and modern strategies?...

The Recent Rise of Micro-Influencers and Their Impact on Marketing Campaigns 

A micro-influencer is somebody who has a smaller social media presence that ranges from 1,000 to 100,000 followers. Although these influencers may not even compare their stats to huge celebrities and well-known influencers, it is important to never underestimate their power when it comes to promoting and sharing a...

A Guide to Sustainable Marketing 

Sustainable marketing has become a popular practice in the marketing industry. It is a purposeful practice that can help orientate the industry through businesses, brands, and audiences to help make the industry head towards a more sustainable future.   Sustainable marketing consists of many different aspects from raising awareness...

All About Influencer Marketing 

Over the last ten years or so, social media has run the world. From Facebook to TikTok there is always a new trend or life hack to guide and entertain audiences across the globe. It is now a must-have marketing tool used by companies, big and small, to grow...

The Perks of Google Analytics 4

Google Analytics 4 (GA4) is the latest version of Google Analytics, and it offers several new features and improvements over the previous version, Universal Analytics. Some of the best features of GA4 include: Overall, GA4 is a powerful new analytics platform that offers a few advantages over Universal Analytics....