Category: Internet marketing

Organic vs Direct Traffic

The aim of any SEO campaign is to obtain traffic from a variety of different sources. After all, this tells technicians that users are clicking on a website in order to find out more information, enquire about the services that are on offer or simply browse the pages. With...

The Lowdown on Zero Click Searches

According to statistics that were released during the third quarter of 2019, over half of Google searches do not involve a click onto more in-depth content. As a result, many SEO technicians are struggling to obtain the traditional results that would be expected from an ethical, high-quality campaign. Here...

Bridging the Gap Between Social Media and SEO

Search Engine Optimisation, otherwise known as SEO, has been around since the beginning of the World Wide Web as we know it today. After all, the first page of the SERPs has always been considered the most beneficial location for a website to be found by a potential client....

The Benefits of Email Marketing

During the early 2000’s, e-mail was the most popular method of written communication. After all, mobile phones were incredibly basic and had strict character limits whereas e-mail allowed for lengthy conversations to take place. In fact, the platform is still utilised within business which has led to the creation...

How Google Has Changed

Although the official birthday for Google is difficult to determine, it is safe to say that the search engine has changed considerably over its lifespan. In fact, the late 90’s, when most people agree that Google first hit the web, was a very different time for the internet. After...