Scouring the world wide web is possible thanks to something called search engines, a program or software that is provided by a company. In fact, they use specific and targeted algorithms in order to find relevant information that corresponds to keywords implemented by the user and display the results as Search Engine Results Pages (SERPs). Read on as we go over the top three biggest search engines in the word…
With over 4.5 billion monthly visitors, the Google search engine is the most used on the World Wide Web. In fact, it accounts for over 90% of the worlds market shares as of September 2018. The search engine is available in over 149 languages, which is impressive considering it receives around 3 billion queries every single day.
This Chinese search engine has been in operation for around 18 years and is the second largest in the world, holding a 76% market share in China’s search engine market place. Unsurprisingly, it is the most popular search engine in China and is written in Chinese, however it is available for use worldwide at the domain baidu.com.
Third in command is the Bing search engine, which receives around 1.2 billion monthly visitors. It was created in 2009 and is available in just 40 languages. With this said, many users actually prefer the search engine in comparison to Google due to its high-quality video search feature and its ability to provide users with double the number of autocomplete suggestion.
Here at Internet Marketing Questions, we recognise the importance of search engines in providing users of the internet the ability to find information quickly. In fact, Search Engine Optimisation (SEO) actually uses search engine algorithms in order to target specific keywords and raise the ranking of specific websites through high quality content.
With Google sitting on top for several decades, experts wonder whether the search engine will ever be dethroned. To find out more information about how search engines are used within SEO, get in contact with the IMQ team today!
Like many industries, the concepts and methods behind internet marketing are always changing and adapting to the latest technological advances. For instance, SEO was forced to alter its focus after the introduction of Googles’ Penguin and Panda updates. Here at Internet Marketing Questions, we are always looking to answer the difficult questions and in this article we have decided to briefly look into the future of online marketing as an industry. Read on to find out a few predictions…
Finely Tuned Content
Every year the algorithms used by search engines become more and more precise which means that it would be surprising if the content that consumers received wasn’t finely tuned and highly tailored to their interests. In fact, for online marketers to survive such advancements, they would have to be able to provide high quality content that would be able relevant to the consumer.
30 years ago the internet as we know it today didn’t exist and since then it has managed to oust some of the most iconic advertising methods that we have relied on for centuries. For example, newspaper advertising was the number one way to advertise job opportunities however businesses now choose to do so via social media and their own website. As a result, we predict that digital ads will completely take control of the marketing industry in the future.
Role of Social Media
As it stands, social media is the most influential marketing tool around. Although it was intended to be a platform for people to interact with those they know with ease, the marketing industry has managed to turn it around and use it to their advantage. In fact, we predict that social media will play an even more central role in online marketing over the next decade as the platforms continue to develop.
Here at Internet Marketing Questions, we believe that it is important to plan ahead for the future. After all, something as fluid as online marketing is bound to change and sometimes these developments can be revolutionary. Although our predictions may not be correct, the future of internet marketing is something that every technician involved in the industry should be preparing for. To find out more information, get in contact with a member of the IMQ team today!
Search Engine Optimisation in the business wold has gathered itself a bad reputation over the years. After all, those who carry out the principles correctly are constantly overshadowed by black hat techniques and the false truths that plague the internet. Here at Internet Marketing Questions, we believe that SEO is one of the best investments that a business can make. Read on to find out a few benefits it can provide…
In marketing terms, the traffic a website receives can be defined as direct, visits from entering the URL in the web address bar, or organic, visits from a search engine. The aim of SEO is to increase the ranking of a website in the search engine results in order to generate organic traffic. After all, potential customers are more likely to request the services of the business in question when they found the site organically.
Higher Conversion Rate
SEO uses keywords that search engines like Google filter through their algorithm in order to ensure that the user receives the most relevant websites for the services they require. As a result, organic traffic is more likely to generate a higher conversion rate as the user will be visiting websites that can help them in comparison to PPC advertisements, which are only at the top of the search page because they paid for the spot.
The principles of SEO are always changing and recognises the impact that technology has had on society. As a result, a good SEO technician will always pay attention to Google updates and ensure that a website is in line with the requirements. After all, the vast majority of users now browse the web through a smartphone which means that all websites have to be mobile friendly in order to avoid their ranking being penalised.
As the experts in the industry, the team here at Internet Marketing understand the ins and outs of the SEO industry. After all, getting your website on the first page of Google doesn’t happen overnight but the organic results that come about with the help of high-quality search engine optimisation is something that cannot be understated. To find out more information, get in contact with a member of the IMQ team today!
At the start of August 2018, it was announced that Apple Inc had become the world’s very first trillion dollar public company after a rise in share prices pushed it higher in value. Here at Internet Marketing Questions we believe that it is important to assess internet marketing from every avenue. After all, the multi-international technology company is incredibly successful and many other businesses could take notes from them. Here is everything you need to know about the companies new status…
What is Apple?
Based in California, Apple Inc. is one of the most famous technology companies in the world, known for the production of the iPhone, iMac, iPad and even the iWatch. It was co-founded in 1976 by Steve Jobs and Steve Wozniak, with the Apple II being the very first product to achieve mass-market success. Unfortunately, Jobs was ousted from the board in 1985 and the company began to struggle. In fact, it was near bankruptcy when he returned 12 years later in 1997 but the company was revive with the release of products we know and love today like the iPod and iPhone.
Whilst the company is likely revelling it is new found financial status, there has been much public scrutiny and controversy over the history making figure. After all, the company has faced criticism over the way it has handled corporation tax payments and the conditions in which factory workers are forced to operate. In fact, in 2017 the European commission ordered Apple to pay €13bn in back taxes to Ireland after it was discovered that their use of arcane structure to reduce tax payments was actually illegal. In addition to this, the company was also accused of exploiting Chinese workers in 2011 after a pattern of suicides at the factory took place. These allegations suggest that the company has managed to make financial history at the expense of others.
Tim Cook’s Vision
Following the death of Steve Jobs in 2011, Tim Cook was handed control of the company and became chief executive. Many attribute the recent success of Apple Inc. to Cook’s risk taking following the introduction of gadgets like the iWatch and AirPod headphones, especially when there was widespread criticism following the announcement that the iPhone 7 would remove the headphone jack. Luckily, Cook’s risk taking has managed to pay off and helped Apple secure its legacy as the first company to be worth one trillion dollars!
Although it has taken Apple 42 years to make financial history, many other companies could take a leaf out of their book in terms of advertising. After all, internet marketing is a very broad subject and the technology tycoon has used every recourse available over the years, particularly social media. To find out more information, get in contact with a member of the Internet Marketing Questions team today!
It was recently announced that the American technology company Google was fined by the EU for Android antitrust violations. In fact, they were hit with a record breaking fine after abusing the Android market in three different areas. Here at Internet Marketing Questions we like to educate our readers on all things internet based and in this blog we are going to go over everything you need to know about the recent fine…
It doesn’t come as a shock that people are completely unaware of the anti-trust case that Google found itself tangled in. After all, it isn’t a simple topic to grasp. Recently however the legal battles came to an end, with Google being given a massive $5 billion fine in order to account for its abuse of Android mobile phone users.
It was revealed that the multi-international company took advantage of Android in order to impose their own services – Google search, Chrome and Play Store – on customers and device manufacturers. This ultimately gave them an unfair advantage over competitors as it did things like force the inclusion of chrome on the device in order for users to have access to other apps.
In fact, the European Commission has ordered Google to ‘bring its illegal conduct to an end within 90 days’ in order to ensure that every competitor is equal on the playing field. The company is required to stop forcing manufactures to pre install its applications on devices and they must also stop phone makers from using divided versions of Android.
As one of the most popular companies around, Google is also the competitor to beat when it comes to search engines. The fact that they have been fined billions for breaking trust violations has left many internet users shocked. After all, internet marketing places a huge emphasis on white hat technique and authenticity. With this said, it seems like Google intends to appeal the result! To find out more information about Google’s massive fine, get in contact with a member of the Internet Marketing Questions team today!