Social network sites are such a huge part of people’s lives now that not using them for advertising would be crazy. Many people use them more than they look at papers or listen to the radio. It’s just as visually stimulating as television and unlike television adverts, do not get ignored in favour of nipping to the loo. The amount of information that people put on there means you can target specific groups of people in specific areas with specific interests. The key word here is obviously specific – you can advertise to the people most likely to use your business. Social media campaigns are vital and with Facebook being the most popular, a Facebook presence is an obvious start. Here’s how to run a successful Facebook campaign.
To begin you need a Facebook business page. It needs to project your brand image, give all the necessary information, and look as professional as possible. It is always advisable to get some professional help from a social media advertising company, such as The Social Media People. They can give you a polished finish and help you set the tone for the campaign. For example, The Social Media People’s Facebook page is very informative showing press releases, new technologies in place and services they provide. Others are more informal, with Andrex toilet paper’s page appearing as if run by the Andrex puppy itself! You can choose the tone and then start to build it up.
You need as many followers as possible. Start with family and friends. Remember it doesn’t necessarily matter if they are planning on using your business, the updates appearing on their status is effectively a recommendation and can lead to their online friends joining. Then move on to current customers by offering access to all your new products and special offers through ‘liking’ your page. Put ‘join our Facebook page’ on all your other advertising and your website. Then make it worth their while to join by offering a small incentive or reward with a code that they would not have had access to without joining your page.
Keep the content relevant, interesting and visually attractive. Include photos, links and surveys. Pick the frequency of your posts carefully. It’s important for them to be regular, but posting updates and photos three times a day will start to irritate your followers and they will leave. Keep it professional. For example, potential customers do not care that your cat has been unwell, but they do care that on a Monday they can get 10% off some of your products/services.
If run correctly a Facebook campaign can boost your business massively. It shows you are up to date with new technology, reaches a wider audience and most importantly, after the initial set up, is free.