Everything You Need to Know About DuckDuckGo

With the majority of internet marketing campaigns choosing to target Google, the competition to rank highly in the SERPs is fierce. After all, there are hundreds of different websites all battling it out for a particular keyword at any given time. Here at Internet Marketing Questions, we want to focus on Google’s competitors and allow our readers to asses which search engine is the most effective to optimise for. Read on as we go over everything there is to know about DuckDuckGo…

DuckDuckGo was Founded by Gabriel Weinberg in 2008

As it stands, the DuckDuckGo search engine is around 12 years old and was launched on a leap year on February 29th 2008. This differs considerably from Google which has been around since the 1990’s and has since managed to become the most popular search engine on the web. Interestingly, its founder, Gabriel Weinberg, stated that the search engine was named with reference to the popular children’s game Duck, Duck, Goose.

DuckDuckGo emphasises Privacy

In recent years, there have been many instances of online providers like Google and Facebook taking advantage of users trust and selling their personal information. As a result, people are becoming more and more wary about the way they browse the web which has allowed competitive search engines like DuckDuckGo to increase in popularity exponentially. Gabriel Weinberg has said that he designed the search engine with privacy in mind and that users are shown the exact same search results for a particular keyword regardless of their search history and cookies. After all, Google uses the personal data of users in order to filter their results to make them more appealing, which has raised several privacy concerns over the years.

A Search Engine Competitor

Although DuckDuckGo has managed to gain a lot of traction in recent years, Google still retains its crown because it receives a staggering 5.8 billion searches every single day. With this said, there is still a lot of controversy surrounding Google due to the way that it filters its results. This means that DuckDuckGo remains a competitor as users are drawn to its privacy regulations. After all, the results are exactly the same for each person which also makes it much more appealing for SEO technicians too.

It is safe to say that DuckDuckGo is not going to overtake Google anytime soon in terms of popularity, however its emphasis on privacy allows it to attract over 50 million searches on any given day. With this said, it is important that internet marketers understand that SEO must be optimised with a particular search engine in mind in order to obtain the best results, and this means that efforts for Google will not provide the same outcome as efforts for DuckDuckGo. To find out more information, get in contact with a member of the Internet Marketing Questions team today!