The Lowdown on PPC Advertising
Posted On July 15, 2019
Ever since its conception in the early 90s, the internet
marketing industry has continued to develop and there are now a variety of
alternative approaches that are said to increase the traffic that a website
receives, such as SEO and PPC marketing. In fact, PPC advertising is the second
most popular approach on the market as it offers fast results for business
owners who aren’t prepared to wait around for search engine optimisation to
make waves. Read on as the team here at Internet Marketing Questions go over
everything there is to know about PPC advertising…
What is the difference between PPC and SEO?
When it comes to understanding PPC (Pay Per Click) and SEO
(Search Engine Optimisation), it is important to recognise the importance of traffic.
After all, increasing traffic is the overall aim of both marketing approaches.
With this said, PPC tends to result in direct traffic, which is when users
visit a website via hyperlinks and advertisements, whilst SEO tends to result
in organic traffic, which is when users visit a website after browsing the
What are the different types of PPC advertising?
There are many different ways that a website can utilise PPC
into their marketing efforts and the most common happens to be Google AdWords,
which uses banner advertisements in order to display a website at the top of
the SERPs for a particular keyword. This means that users will see the site and
are more likely to click on it. On the other hand, social media marketing is a
modern alternative to PPC advertising as adverts found on platforms like
Facebook are becoming more and more popular each year. With this said, these
approaches tend to result in direct traffic to the site rather than organic
results as they rely on the advertisements.
What are the pros and cons of PPC?
The popularity of PPC stems from its promise of fast results.
After all, a website can find itself at the top page of Google through the user
of advertisements and this increases the brand awareness of the company. With
this said, PPC stands for Pay Per Click and this means that the business is
charged a set fee each time a user clicks on the website regardless of whether or
not this traffic turns into a paying customer. As a result, the effectiveness
of the advertising often depends on the amount of money available in the
Although SEO remains the most popular internet marketing tool
on the web, the promise of fast results is often enough to entice business
owners into investing in PPC advertising. After all, the use of banners placed
at the top of the SERPs means that there is no need to spend time waiting for the
results to manifest over the course of several months. With this said, search
engine optimisation does offer organic and long-terms results than cannot be
achieved with PPC. To find out more information, get in contact with a member
of the Internet Marketing Questions team today!