The Lowdown on PPC Advertising

Ever since its conception in the early 90s, the internet marketing industry has continued to develop and there are now a variety of alternative approaches that are said to increase the traffic that a website receives, such as SEO and PPC marketing. In fact, PPC advertising is the second most popular approach on the market as it offers fast results for business owners who aren’t prepared to wait around for search engine optimisation to make waves. Read on as the team here at Internet Marketing Questions go over everything there is to know about PPC advertising…

What is the difference between PPC and SEO?

When it comes to understanding PPC (Pay Per Click) and SEO (Search Engine Optimisation), it is important to recognise the importance of traffic. After all, increasing traffic is the overall aim of both marketing approaches. With this said, PPC tends to result in direct traffic, which is when users visit a website via hyperlinks and advertisements, whilst SEO tends to result in organic traffic, which is when users visit a website after browsing the SERPs. 

What are the different types of PPC advertising?

There are many different ways that a website can utilise PPC into their marketing efforts and the most common happens to be Google AdWords, which uses banner advertisements in order to display a website at the top of the SERPs for a particular keyword. This means that users will see the site and are more likely to click on it. On the other hand, social media marketing is a modern alternative to PPC advertising as adverts found on platforms like Facebook are becoming more and more popular each year. With this said, these approaches tend to result in direct traffic to the site rather than organic results as they rely on the advertisements.

What are the pros and cons of PPC?

The popularity of PPC stems from its promise of fast results. After all, a website can find itself at the top page of Google through the user of advertisements and this increases the brand awareness of the company. With this said, PPC stands for Pay Per Click and this means that the business is charged a set fee each time a user clicks on the website regardless of whether or not this traffic turns into a paying customer. As a result, the effectiveness of the advertising often depends on the amount of money available in the marketing budget.

Although SEO remains the most popular internet marketing tool on the web, the promise of fast results is often enough to entice business owners into investing in PPC advertising. After all, the use of banners placed at the top of the SERPs means that there is no need to spend time waiting for the results to manifest over the course of several months. With this said, search engine optimisation does offer organic and long-terms results than cannot be achieved with PPC. To find out more information, get in contact with a member of the Internet Marketing Questions team today!