Social Media has taken the world by storm and there is nothing more ‘trendy’ right now than hashtags. In fact, social media giants like Twitter, Facebook and Instagram have all jumped on board the bandwagon and integrated it into their algorithms. For some people, hashtags can look simple from the get-go, however for others they can be the most complicated thing in the world. Luckily the team here at Internet Marketing Questions are on hand to explain all the details…
What are Hashtags?
By definition, a hashtag is a word or phrase that has the hash (#) symbol at the start of it and is used within a post in order to identify a potential topic of interest and facilitate a search for it. This means that users on any social media site can collate together their posts so that they can be found by other users with a similar internet. When someone clicks on a particular hashtag, they will find posts that are relevant in real-time. In fact, the beauty of hashtags is the concept of ‘trending’, which occurs once a hashtag picks up enough momentum. It is important to remember however that ‘trending’ hashtags are based on location, interests and social connections.
How to Use Them
Whilst is may seem like to a good idea to use a hashtag all the time it is important to look at the statistics. For example, stringing too many worlds together within hashtag can reduce discoverability and spamming hashtags (using more than 10 within a single tweet or post) can actually cause your post to be penalised and seen less by other users. In fact, studies have shown that tweets with hashtags are 55% more likely to be retweeted and see twice the engagement so it is wise to research the industry before you make mistakes you can’t take back.
When it comes to social media it is important to use every tool to your advantage or else you can reduce the efficiency of your marketing. After all, the hashtag bandwagon is the next big ‘trend’ and everyone within the internet marketing industry should jump on board. To find out more information about the world of hashtags, get in contact with the experts at IMQ today!