The Great and the Powerful, Wizard of SEO
Search Engine Optimisation (SEO); helping businesses reach high ranking positions on the search engines via various online methods. These can include web content writing, social media, external and internal links, Google map listings, back links and more. Now although technology is vastly changing and the online world is developing as we speak, the importance of SEO is as strong and dominant as ever for online development.
It’s natural that some people are sceptical with introducing SEO into their marketing campaign and some proclaimed marketing experts believe that offline and traditional marketing is still the best; but is it? Think about the following:
- The Cost. How much of your marketing budget can stretch into print advertising, TV commercials, radio commercials, bill boards, offline press releases etc…? Probably not much. Now how much money would you save putting some of that budget into online development instead? You’d save a fortune and that can be reinvested back into the business.
- How often will your advert or publication get seen offline? How many magazines or newspapers have you picked up? And how many of these publications have you spotted and remembered and advert or an article? How often will your service be seen using specific keywords on the search engines? More than print advertising that’s for sure.
- How viral is offline marketing? How many times have you shared news stories, competitions and told your friends about a certain product or service without using any form online platform i.e. using your own mouth to tell someone? Now, how many times have you shared stories online via social media or sent your friends links to web pages?
With online development, SEO becomes a powerful tool. You’ll be reaching exact people who are specifically looking for your services. Your services and products can be shared on various websites, and more importantly, you’ll be able to see and measure the results visually.
So what’s holding you back? Contact Internet Marketing Questions today for more information about how our online development services can help you and your business.