Internet Marketing Vs Digital Marketing

Digital and internet marketing can often be confused with one another as many people, particularly beginners within the internet marketing world, often presume that they are interchangeable with one another. Here at Internet Marketing Questions, we’re going to silence the myths, correct the facts and give you the low-down on both marketing types and how they’re very similar, yet slightly different from one another…

Digital Marketing is used to describe a set of marketing processes that use all of the available digitals channels to promote a product, etc. In fact, digital marketing has now exceeded the traditional marketing campaigns- resulting in the transition from paper and newspaper ads to Facebook and PPC Campaigns.

The channels which make up digital marketing include websites, social media, banner placement, PPC campaigns and anything else with a digital platform.

Internet Marketing is a subset of digital marketing and it is the most important component since a lot of the internet marketing channels fall within the boundary of digital marketing. The majority of internet marketing channels are websites, SEM and SEO, social media and content marketing. A few of these are explained in further detail below:

Website: With either a personal, corporate or blog hosted website, internet marketing uses this as a starting point and destination. The idea is that a digital marketing campaign is run to promote a website (starting point) to gain more visitors (destination).

SEM: Also known as Search Marketing, SEM is the basis of Internet Marketing and consists of SEO, achieving higher rankings in the search engines and PSA, placing ads on search engines such as PPC.

Social Media: Using social media is another component of internet marketing. Millions of people spend a lot of their time online and so digital marketing campaigners are paying attentions to its use and utilising it within their campaigns to gain more visitors.

As a conclusion, it’s important to recognise that internet marketing is a subset of digital marketing and not something completely different. But at the same time, it is not interchangeable as digital marketing includes other channels such as SMS, WebTV digital advertising.

Did we catch your attention? For more internet marketing breakdowns, be sure to keep your eyes peeled for our next blog post!