Internet Advertising is so much more then SEO

internet marketing now accounts for approximately a quarter of all advertising. This is a staggering figure considering how comparatively new the Internet is. There are a number of different types of Internet advertising. Search Engine Optimisation is often considered the most important, with around 80% of all traffic through sites being sent from a search engine. SEO is the process of improving the visibility of a website on search engines. Basically, it usually involves editing the content of a website to incorporate keywords that would appear on a search, as well as increasing the number of inbound links and/or back links. There are thousands of companies offering SEO services, with over 20 million results from simply searching ‘SEO company Manchester.’ However, SEO is by no means the only form of Internet advertising.

Your website itself should be an advert. Once you get potential clients to your site it is important for your site to hold their interest and encourage them to use your business. Your content should be interesting and engaging as well as informative. Photos should be good quality and appealing. The design itself should be professional and easy to navigate. Above all, your website should be complete, not a work in progress. Your website is a reflection on you, so if it looks unprofessional, you look unprofessional.

Talking of your website, at one point in your website there should be, at the very least, a Facebook symbol and if possible a Twitter, Linked In and Google+ symbol. Social media is huge with well over three quarters of the population on Facebook alone. A social media presences gives your current and future customers your details in a very accessible and user friendly way.

It is important to use SEO to market your business, but it is even more important for you to use the Internet as a whole. A full Internet Marketing campaign can make a business.