Email marketing is among the most common on the web. It’s almost impossible to engage with services online these days without signing up with your email and consenting to receiving marketing materials in return. Email marketing is effective in high numbers but is so common that many dismiss marketing emails offhand, or have their inbox set to automatically ‘junk’ emails trying to advertise or promote services. In recent years, international legislations like the EU General Data Protection Regulations (GDPR) have restricted the rights of companies to hold onto personal data without consent and relevance, which has stemmed to proliferation of email marketing, to an extent.
Social Media Marketing
Social Media Marketing has boomed in popularity over the last decade as social media usage has cemented itself as a part of our daily lives. Marketing your brand on social media is a perfect way to create a personal tone and to gather followers who will share your marketing materials. Social media marketing needs to work with social media algorithms to try to maximise visibility through shares and comments.
Social Engine Marketing
Social engine marketing has been evolving almost as long as the world wide web itself! Social engine marketing focuses on using techniques like search engine optimization (SEO) to boost visibility and traffic coming from search engine searches.
Affiliate marketing has skyrocketed in popularity in recent years online and is closely associated with social media marketing. Affiliate marketing is where a company with pay a third party to advertise and promote their products, services, or the brand as a whole. YouTube stars and other online vloggers often use affiliate marketing as a form of income by taking sponsorship from brands they then advertise alongside their regular vlogs.
Inbound marketing is simply any marketing that makes the customer contact the company rather than vice versa. The term inbound marketing comes from inbound calls in telesales and telemarketing. When employed online, inbound marketing is conducted by offering valuable or informative content for free, usually using this to collect voluntary sign ups for email marketing or social media marketing.