The Lowdown on Content Marketing

Here at Internet Marketing Questions, we believe that a successful internet marketer should be able to grasp the different avenues that are available within their industry. After all, SEO and PPC may be the most popular methods, but content marketing, e-mail marketing and even social media marketing are just as prominent. In fact, content is thought to the be foundation of any internet marketing campaign which is why we have decided to go over everything there is to know. Read on to find out more…

What is content marketing?

The use of strategic formats like written articles, pictures, videos and audio files in order to increase the amount of traffic that a website receives is a form of internet marketing known as content marketing. In fact, the majority of campaigns are created with a specific audience in mind as this allows a business to obtain a higher conversion rate.

What are the benefits of content marketing?

Since content is already implemented into traditional marketing methods like SEO, many technicians confuse written mediums like blogs with the mediums that are used during a content marketing campaign. After all, content marketing can increase brand awareness, create a lasting relationship with a websites audience and even establish a business as a reliable source of information. As a result, a website with a high-quality content marketing campaign often receives more organic referrals.

Should every website have a content marketing campaign?

It is important that marketers understand the difference between traditional content that is used in order to appease the search engine, and the practices that are implemented during content marketing. After all, images and videos cannot improve the ranking of a website like good old-fashioned written text can. With this said, every website can benefit from a content strategy because brand awareness is an integral part of holding on to the number one position in the SERPs. In the world of SEO, content is found in the form of blogs and articles that are written in order to raise a website’s ranking in the SERPs. With this said, content marketing focuses on a much broader picture by implementing images, videos and audio in order to build brand awareness and create a buzz around a business’s product or services. To find out more information about content marketing and its role alongside SEO, get in contact with a member of the SEO Enterprise team today