The Future of SEO
Although it has only been around for three decades, the SEO Industry has had to withstand a great deal change. In fact, modern technicians wouldn’t dream of implementing some of the techniques that were prevalent during the 90’s anymore because they are often considered black-hat and unethical. Here at Internet Marketing Questions, we’ve decided to go over the potential future of SEO and what features are likely to be important in ten years’ time. Read on to find out more…
User Experience
In recent years, search engines like Google have cracked down on websites for uploading content that the user cannot interact with effectively. After all, keyword stuffing, a lack of structure and poor grammar creates illegible content that is impossible to read. It is our prediction that user experience will remain an important feature in the SEO industry as it progresses which is why technicians and copywriters should continue to make it a priority.
Mobile Optimisation
Although Mobilegeddon passed its 5th anniversary in 2020, we predict that we have only seen the beginning of the influence that smartphone devices can have on an SEO campaign. As it stands, websites must have a responsive mobile interface and be adapted for the small scale of a smartphone, however it is possible that search engines may implement an updated mobile optimisation algorithm in the future as the technology continues to advance.
AI Technology
From Siri to Alexa, thousands of people browse the web using artificial intelligence technology every day. After all, they allow users to obtain result in a matter of minutes. With AI and SEO crossing paths, copywriters should ensure that they craft their content in accordance with the colloquial phrasing of spoken words as very few people will ask a question to AI technology in the same way that they would type a question into the search bar of a search engine.
The SEO industry adapts in accordance with modern-day technology and the algorithms that are implemented by the search engine in order to ensure that only the very websites manage the obtain a top spot in the SERPs. With this said, it is important that technicians look to the future in order to prepare for whatever direction the industry decides to go in next. To find out more about the future of search engine optimisation, get in contact with a member of the Internet Marketing Questions team today!