Social Media in Online Marketing

Social Media is a useful tool to use when it comes to internet marketing and improving your SEO. In fact, there are a variety of benefits that it can provide and we’ve decided to go over some of the basics. Read on to find out more…


Social media is one of the easiest ways to engage with current or potential customers as there are more facilities to interact with such as the comment and like button, the share feature and the re-tweet aspect. In addition to this, businesses also have the ability to tag people in posts and share pictures, products, and services. Alternatively, followers can share business posts to their profile and boost its engagement. This applies to online marketing because website links on your profile can potentially influence your ranking in the SERPs, as well as any social media profiles being discoverable by users through the search engine. By engaging with your current or potential customers, you will help build up a relationship with them and develop a brand image on your social media which drive traffic to your site. With this said, it is important to remember that having social links on your website can drive traffic away from your site as well.

What To Post

There is a lot of variety to post on a business social media profile. After all, many companies try to be informal in order to appeal to their audience, get their followers as engaged, and build a relationship with them. After all, social media is a great place to spread the message about your business and the services that it offer, and can also generate integral conversations about your brand and product range. For instance, you can vary your posts based on the platform by uploading pictures of products to Instagram, infographics or memes to Twitter, and blogs updated to Facebook. Then you can use the caption to explain the post in further detail, receive input and feedback from followers, and analyse their engagement with stories and/or polls.

Other Platforms

Depending on what your business, the social platforms that you utilise may differ. Luckily, you can adapt your posts to each one in order to obtain the best results. Here are some of the most popular social media sites that businesses tend to use:

  • Facebook
  • LinkedIn
  • Twitter
  • TikTok
  • Instagram
  • YouTube
  • WhatsApp
  • QQ
  • Qzone

Your social media efforts can work hand in hand with SEO in a very positive way as long as it is carried out correctly. As a result, it is vital that business take the time to asses which social media site would be best for their business and understand what type of content would need to be created.