Category: Chit Chat

Should You Optimise for Google Snippets?

As the most popular search engine on the web, the competition is fierce when it comes to ranking with Google. After all, there are thousands of different companies all battling it out for the top spot in the SERPs and this means that campaigns must be better than they...

The Lowdown on Backlinks

In layman’s terms, a backlink is a way for the search engine to verify the authenticity of a website and obtain an endorsement from other sites that a certain business and its content is trustworthy and high-quality. They are usually created during a blog exchange when two websites that...

The Different Types of PPC Marketing

Although search engine optimisation (SEO) remains the most reliable and long-term marketing method on the internet, it is not uncommon for business owners to implement two different approaches at the same time. In fact, statistics suggest that roughly 72% of websites have utilised or are currently funding a PPC...

3 SEO Tips for DuckDuckGo Optimisation

Whilst it is no secret that DuckDuckGo is not the next Google, the start-up search engine has managed to defy a lot of odds. In fact, it is thought that around 25 million users visit each year, however these figures are difficult to confirm because the search engine prides...

3 Top Tips for Social Media Marketers

Internet Marketing is a term that can be used very broadly and is an expansive industry that covers a wide range of different approaches and techniques. After all, the internet itself has managed to force traditional marketing methods like newspaper adverts and billboards into retirement which means that the...