Social media marketing can be a key growth driver for businesses of all sizes! But it can be difficult to know the best strategies to use and which platforms to sign up to. Here we’ll take a quick look at the best tips for social media marketing to get the most out of your campaign!
- Clearly define your niche and understand your audience
The first and most important step in any social media marketing campaign is to know yourself and your audience! Without a clear idea of the product you’re trying to sell, or the service you’re offering, it will be impossible to market it effectively to your audience! With a clearly defined niche, you can tailor your marketing campaigns specifically to the ideal clients you want to attract!
- Choose appropriate platforms for your campaigns
Each social media platform has its own niche (just as you should have!) and therefore, it’s own pros and cons for various marketing campaigns. If you have little to know visual content like graphics or video clips, opting for Snapchat or Instagram to utilise won’t offer you very much. Conversely, these platforms are the perfect choice if you have an abundance of such marketing materials to share! Instagram is particularly perfect for showcasing an extensive line of products.
- Treat each platform separately
As may be obvious, with each platform you choose you must adjust your tactics appropriately. What works on Facebook will not work on Twitter, or LinkedIn. Creating linked but individual campaigns for each social media platform you are going to use is the best way to have a consistent and stable campaign that maximises your brand awareness.
- Organise a content calendar
You’ve probably heard the phrase “content is king”, which applies most of all to social media marketing! Creating engaging content can be challenging, especially striving for consistency over the long term. Organising a content calendar can be the best way to ensure you have the future mapped out and plenty of content on the way! Consistency is absolutely vital, there’s nothing worse for your marketing campaign than one week jam-packed with blogs, products, and news, and the next week without a single post!
In this day and age, people are bored of companies acting like stiff businessmen with no soul or individuality. Companies regularly take to Twitter to insult one another, make jibes about current events, or engage with their customer base on a less-than-professional level. To connect properly with your audience, you need to bring a flair of personality to your brand! Don’t fall into the trap of over-professionality in today’s world, especially on social media!