Combining internet marketing and social media marketing
Since the invention of smartphones, it’s no secret that social media started taking over the way we communicate with the world. Smartphones allow us to browse the web, update statuses and upload photos while we are out, about and on the move. It’s a technology revelation. In fact, the first mobile phone was only made less than half a century ago on the 3rd of April 1973!
There is an average of 2.7 billion daily social media users worldwide with those figures increasing yearly. Unsurprisingly, internet marketers are using this to their advantage by combining their usual techniques with the art of social media marketing.
Internet Marketing Facts are here to tell you how these two are able to be combined together with a few simple facts and statistics…
- The more posts per day, the less engagement. Results have shown that when a company or brand posts twice a day, those posts only receive 57% of the like and 78% of the comments per post. It is wise to be mindful when publishing on social media platforms such as Facebook.
- 64% of smartphone owners are using their mobile devices to shop online. Selling online allows companies and brands to reach a wider market and target a specific audience for their products. As over half of smartphone users are partial to a little bit of impulse shopping, social media campaigns advertising the services on offer can prove helpful in internet marketing.
- Twitter is all about news and novelty. 17% of the top 1000 search terms on Twitter refresh on an hourly basis. Contrary to Facebook, on Twitter it is wise to publish more frequently and focus on timely content to appeal to users at particular times.
Make sure to give our tips a go on your social media and let us know what happens. Remember to also check back for more Internet Marketing statistics!