The competition is fierce when it comes to internet marketing as the search engines make it harder and harder to rank favourably in the SERPs. After all, it is vital that only the very best websites are able to reach page one as this ensures that users are being provided with the most relevant and high-quality results. User experience has played an important role in SEO for many years and there are a variety of different ways to implement it. Read on as we go over the top three…
The time that each page takes to load for a user can affect the way that they are able to interact with your website and may cause them to jump ship and find their information somewhere else. This will ultimately result in a higher ‘bounce rate’ and can affect a websites position in the SERPs. In order to prioritise user experience in a world where we are used to having things happen so quickly, it is important that your pages load promptly and efficiently.
For many years SEO copywriters and technicians got away with uploading poor-quality content that was created with the search engine in mind and nothing else. This means that the information was often illegible for users and vastly impacted their experience on a site. Everything changed with the Google Panda algorithm update that made it essential for content to be crafted with the reader in mind, too. Always ensure that your content is both user and search engine friendly for the very best ranking outcome.
According to statistics, over 51% of users browse the web using a smartphone device which means that it is vital that your website is optimised for mobile use. This was made a ranking factor in 2015 following the release of a Google algorithm dubbed ‘Mobilegeddon’ which made mobile optimisation a compulsory feature, ensuring that users are able to browse a website with ease regardless of the device they are using. If your website is not mobile-friendly then you have a severe disadvantage compared to your competition.
Every SEO campaign should ensure that user experience is implemented at every opportunity as the search engine has now deemed it a necessary ranking component. In fact, Google has included it in its core algorithms! This means that a website found to lack user friendly features may see their position in the SERPs suffer as a result. Here at Internet Marketing Question, we encourage technicians to create campaigns that focus on user optimisation in order to provide ethical and reliable results at all times.