Christmas is without a doubt the biggest holiday of the year and it is important that businesses try to make the most out of the festive season, particularly since this is when commercial spending reaches its peak. Here at Internet Marketing Questions, we believe that stopping or pausing your SEO or marketing over the festive period is a big mistake that will have dire consequences in the New-Year. Read on as we go over three top tips that will help you stay ahead of the competition this Christmas…
There is no doubt that Christmas is the most wonderful time of the year and it is actually the most popular commercial holiday in the world which means that everyone is out on the high-street or browsing the web looking for bargains. You can stay two steps ahead of your competition by adding festive keywords into your SEO campaign in order to try to rank favourably in the SERPs and catch the attention of shoppers. This may also increase organic traffic and make your site more visible to users, assisting your marketing efforts well into the New-Year.
At the risk of coming across as another annoying newsletter, there are dozens of benefits to be obtained from an email marketing campaign at Christmas when it is done correctly. After all, you can target both new and existing customers in order to end the year with an admirable profit margin and redirect visitors to your site. Remember, newsletter emails should be as personalised as possible and have a clear aim in mind so you can analyse their efficacy with ease. This way your recipients won’t feel like they are being spammed with dozens of advertisements and are more likely to visit your site to find out more.
From Facebook to Twitter, social media has taken over our day-to-day life and now plays an important role in business too. After all, most people now turn to social pages for reviews before hiring a company rather than ringing up after finding them in the yellow pages! The competition can be fierce at Christmas so you might want to try your hand at a social media campaign or two in order to drum up interest. After all, the share/retweet features can be a real game-changer and can actually redirect traffic to your website in the process.
It may be tempting to throw out the rule book and try to insight traffic to your website using whatever methods the market has to offer, however these may be unethical and black-hat and should be avoided. The most effective way to approach festive marketing is to continue straight ahead without deviating from your current path as consistency and reliability are factors that the search engine really admires. For all your marketing know-how, tips, and tricks, get in contact with a member of the Internet Marketing Questions team today!