The Removal of Trending on Facebook

As the most popular social media platform on the internet, it is important to understand how Facebook marketing plays an important role in internet marketing as a whole. After all, 80% of the general public use a smartphone on a daily basis. With this said, Facebook recently announced their plan to remove the ‘trending’ tab which was introduced in 2014. Read on to find out more…

On the 1st June 2018 Alex Hardiman, Head of News Products for Facebook, announced the intention to remove Trending in order to ‘make way for new experiences’ on the social media platform. The feature was first welcomed in 2014 in order to help users discover news topics that were popular. With this said, Trending is only available in five countries and new statistics show that it ‘accounted for less that 1.5% of clicks to news publishers’. The removal, which has already gone live, will be followed by the removal of products and third-party partner integrations that reply on API trends.

The changes came about after Facebook insiders noticed that users are consuming news differently in 2018 compared to how they were in 2014. In fact, almost 70% of users access the social networking site through a smartphone and prefer to keep up to date on the news through video rather than written articles. Alex Hardiman explained that Facebook are ‘exploring new ways to help people stay informed about breaking news that matters to them while making sure that the news is from trustworthy sources’. This likely comes about after the Trending feature promoted fake news articles in 2016 about magical iPhone features and 9/11 conspiracy theory articles.

The features they plan to introduce in order to replace the Trending tab include a Breaking New Label, which allows publishers to put a ‘breaking news’ indicator on their posts in the news feed; a Today In section, which allows users to view the latest news from the local publishers in their city; and a News Video feature on Facebook Watch which will allow US users to view live news coverage, daily news briefs and weekly summaries.

When it comes to internet marketing the team here at IMQ are the experts you want on your side. After all, social media marketing is one of the most overlooked components of the marketing world and it is essential that you understand how certain changes can impact your efforts, especially since the social media giant also recently changed its algorithm in order to flush out organic business marketing over the posts of friends and family. To find out more information about Facebooks recent changes, get in contact with a member of the Internet Marketing Questions team today!

The Cambridge Analytica and Facebook Scandal

The news has been all over the most recent social media scandal concerning Facebook and Cambridge Analytica, however, the team here at Internet Marketing Questions recognise that the information may be rather dense for the marketing newbie to understand. After all, a connection to the Trump campaign and administration is all rather confusing. Luckily we have decided to cover all the details you need to know in a simple and concise article. Read on to find out more…

The Definitions

Facebook is a popular social networking website created by Mark Zuckerburg in 2004 in order to help people around the world make meaningful connections and interactions with their friends and family. Statistics suggest that around 1.4 billion users log onto the site every single day.

On the other hand, Cambridge Analytica is a British political consulting firm that uses data analysis and data mining for the purpose of elections in order to assess and ‘change audience behaviours’. The company was started by a handful of individuals including Steve Bannon, who once worked for Donald Trump.

The Scandal

It was revealed that the social networking site allowed a researcher who worked at Cambridge Analytica to use data from over 50 million Facebook profiles. Since the data company had links with the presidential campaign of Donald Trump many have called into question whether the information was used maliciously or not. In fact, it has also raised concerns about whether the personal data that users place onto the social site is as safe as people once thought it was.

It is said that Cambridge Analytica got its data from Facebook through a Russian American researcher called Aleksandr Kogan who was working at the University of Cambridge. Kogan allegedly built a quiz app that allowed the data from everyone who took the quiz and their friends to be collected. It is wise to point out that Facebook prohibits selling data collected this way, however, Cambridge Analytica did it regardless.

Here at Internet Marketing Questions, we recognise that social media marketing plays a very important role in the entirety of internet marketing as a whole. After all, in a society where social media is so well recognised it would be folly to not take advantage of it. With this said, the privacy violations of the Facebook and Cambridge Analytica scandal has caused some people to quit the social media platform all together which suggests that social media as a marketing tool could be on a decline. What do you think? Get in contact with the IMQ team today and let us know your thoughts on whether the scandal could affect internet marketing!

Social Media Can Help You Market Your Android App Business

As an Android mobile application developer, marketing your apps is vital if you want to be successful. It doesn’t matter how fantastic your app might be, if not enough people know about it, not enough interest will be generated, which will lead to little or no downloads and no profits.
One of the best ways to market your Android apps is by using social media.

If you’re not sure how to do this effectively, a leading social and mobile ad network, like Appnext, can help you. For instance, you can easily integrate Appnext social tools into your app. Their advanced advertising platform is very easy to use. It can help you make money from your application and grow your traffic with ease. Their in-app advertising methods are non-intrusive, so a user’s experience will not be negatively impacted by advertisments.

In addition to using ad networks to monetize your app, actually using social media networks (i.e. Facebook, Twitter, etc.), to market your app business, is important. For starters, it can help you increase brand awareness. This is very vital to your success, because you will want as many people as possible to know about you. In addition, social media can help you show a more personal side to your business, which may help you reach the best audience for your apps.

The following are some top social media apps for Android that you should consider downloading for managing your business’s social media marketing: Hootsuite, Twidroyd, Downcast, Feedly, Mention, Seesmic, Tumblr, WordPress, etc.

Social media can be a very powerful communication tool for app developers and app users. It allows developers to reach customers and advertise to them on a whole other level.

Social media and SEO can work together

As a recommended SEO expert I would like to share some quick tips with my readers. Over the course of the last few months I have noticed that Social media can actually work with SEO and not as too separate campaigns.

With Google trying everything to push Google+ and make it in the social media world it stands to reason that being a fan of Google+ can help your rankings.

I have been experimenting with Google+ and Facebook to see which one helps you Google Rankings more. Even though I have no actually proof being on Google+ does seem to help maintain my Google Rankings for my customers. The experiment continues but the reason for this post is I have been asked a lot lately how does Google+ help my business and my answer is being on Google+ a free google product can only help your rankings and show you are a fan of Google.

Also its Google so who is to say that it won’t take off they have enough money to throw at it anyway and working with social media and SEO it can’t hurt any internet marketing campaign that I can see.