The internet and technology is constantly changing and adapting beyond our wildest imagination and although looking into the internet marketing and SEO predictions for 2018 usually occurs during autumn of the previous year, the team here at Internet Marketing Questions recognise that things can change in an instant. In order to stay in the loop we have decided to kick of the new year by looking at the possibilities that 2018 could bring to the SEO world…
User Based Experiences
In the past the main focus of SEO was to get a website to rank highly in the search results however this often lead to many black hat techniques surfacing. These are ways that allow SEO providers to manipulate the way that a search engine sees a webpage in a way that does not adhere with the guidelines. The focus for the future of SEO has cracked down on these unfair techniques and began penalising websites that have adopted them. Instead the new idea of SEO is to create a user based experience that allows people to engage with the webpage and find sites that provide useful and relevant content.
Living in a world where smartphones are no longer innovative and new, another prediction is that the SEO of 2018 will see SEO providers cater sites for mobile use rather pushing it to the back of their mind like an afterthought. After all, over 50% of web traffic comes from mobile devices so this step forward only makes sense. With this said, a new Google algorithm that was introduced a while back actually warned people that sites without a mobile friendly interface could actually be penalised so anyone who is not on board this bandwagon is severely behind in the development of the SEO world.
Here at Internet Marketing Questions we understand how hard it can be to stay on top of all the changes that occur, especially on the internet. After all, SEO services can differ based on providers and opinions. With this said, it is always wise to seek out a technician that is up to date on the trends, algorithms and updates so that you can receive organic and white hat based results. For more information, get in contact with a member of the team today!