Top SEO Predictions For 2019

As we settle into the new year, it is important that every SEO technician addresses the way the industry could change over the next 12 months. After all, with Google’s algorithms constantly changing, it is important to stay up to date with the different alterations that could be implemented at any moment. Here at Internet Marketing Questions, we have decided to go over some of the biggest SEO predictions that are expected to be important during 2019…

  1. Content Will Still Be King

In 2018, Google updated its algorithms again in order to focus on content quality even more intensely than ever before, which means that content marketing will almost certainly be king in 2019. In fact, experts suggest that updating a blog just to keep it ‘alive’ won’t be good enough anymore as this isn’t deemed high quality enough to acquire links and therefore won’t be ranked very well. As a result, any content that you publish has to be relevant to your services and written to an incredibly high standard in order to stand a chance against the competition.

  • Websites Will Need To Be Adapted For Smartphone Use

With technology advancing faster than anybody expected, it is likely that making your website smartphone friendly will become even more important in 2019.  After all, an algorithm update in 2015 made it easier for mobile-friendly sites to rise in the SERPs and with more than 50% of searches originating from smartphones, mobile friendly adaptions are no longer a recommendation in SEO, they are a necessity that every technician should make if they want to succeed.

  • The Audience Must Be Taken Into Consideration

It is important to remember that while the point of SEO is to raise your websites ranking in the SERPs for specific keywords, the audience must be taken into consideration in your efforts. In fact, many people predict that user experience will become a big priority in 2019. After all, how a user interacts with a page plays an important role in how your rankings will increase or decrease. Features that can improve how your audience interacts with your site can include the relevance and quality of the information that is available and the implementation of things like images, video and audio in order to enhance the users experience.

Since the SEO Industry is constantly changing, technicians should always be open to change. After all, the way we did things in 2018 was worlds away from the way that things were done in the 90’s when search engine optimisation was still in its infancy. To find out more information about the predictions of SEO in 2019, get in contact with a member of the Internet Marketing Questions team today!