Top 8 Internet Marketing Stats

Internet marketing is an important part of marketing products and services online and, when done correctly, it can help businesses considerably. We’ve found some internet marketing stats which are sure to help put you onto the correct path…

  1. The use of a blog is 63% more likely to influence the decision to purchase something than a magazine as they give a customer an insight into what they are purchasing.
  1. Companies which blog 15% or more times per month get five time more traffic to their website compared to companies which don’t blog at all.
  1. The average content length for a web page which ranks in the top 10 results for any keyword has at least 2000 words
  1. Articles which use images get on average 94% than those who do not. This is because people are initially attracted to the image and read the information as a result of this attraction.
  1. 67% of customers report that image quality is an important aspect in selecting and purchasing a product. Understandably, nobody wants to buy an online product when the image is blurry and the quality questionable.
  1. The average click through rate from banner advertising is 2.1%
  1. Viewers tend to retain 58% of what they see but only 10% of what they read as our brains think they are working less compared to reading- so we tend to pay more attention. Plus, the visual element of a video creates connotations with the information to help the brain remember it better.
  1. 58% of an audience tend to stop watching a video within the first 90 seconds. This is because the video either isn’t relevant to what they are looking for or it hasn’t got a suspenseful element which makes watchers want to stay until the end.

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