Top 3 Internet Marketing Methods
Although the internet itself is just under three decades old, it has managed to overtake traditional marketing methods like newspaper advertising. After all, many businesses now have a website which provides their customers with a reliable way to make direct contact with the business owner and enquire about the services on offer. With this said, there are many different approaches that can be used in order to improve a website and its online presence. Read on as we go over the top three…
Search Engine Optimisation
As the most popular marketing tool on the web, SEO focuses on the use of high-quality and ethical methods in order to increase the amount of organic traffic that a website receives. This type of traffic is obtained when users click on a website from the search engine results pages (SERPs) after typing a keyword into the search bar and SEO builds on this by utilising content to power them and ultimately increase a website’s ranking.
Pay Per Click Marketing
On the other hand, PPC marketing tends to provide a website with direct traffic, which is obtained when a user types a website address into the URL bar or clicks on a link to a website. In fact, this type of marketing displays advertisements at the top of the SERPs and charges the business owner a set fee every time a user clicks on it. With this said, PPC marketing does generate organic traffic too because these adverts are placed with keywords in mind, however it is often considered an expensive alternative to SEO.
Social Media Marketing
Although social media is considered an entirely separate platform and is actually found within the internet itself, social media marketing is a very popular method of increasing the amount of traffic that a website receives. After all, it is possible to display direct links to a website through the use of payed advertisements which allows business owners to improve their internet presence and connect with new customers with ease.
Here at Internet Marketing Questions, we believe that ethical methods should always be utilised regardless of the type of internet marketing approach that is implemented. After all, search engines like Google have cracked down on the use of black-hat techniques, especially when it comes to SEO, which means that a website’s ranking can be affected negatively rather than positively. To find out more information about ethical marketing techniques, get in contact with a member of the IMQ team today!