The internet marketing industry is constantly changing itself
in order to fit in with the latest trends that are taking over the internet,
however, it is vital that technicians are just as easily adaptable. After all,
search engines update their algorithms on a regular basis which means that the
way a particular avenue is approached can change almost overnight. In fact,
content is one of the most fundamental requirements of any internet marketing
campaign and its focus has shifted considerably. Read on as the team here at
Internet Marketing Questions go over everything there is to know about crafting
user focused content…
How has content changed in internet marketing?
Many years ago, content was created in order to please the
search engine and its many algorithms. After all, technicians noticed that if
they optimised a site in order to tick all the right boxes that the spiders
that crawl the webpages would boost it in the SERPs. Unfortunately, this led to
the creation of illegible and over optimised content and low-quality websites
hitting page one where users were more likely to interact with them. Over the
years, many big search engines like Google have cracked down on this approach
and now consider it a black-hat technique because it affects the users experience.
Instead, marketers and copywriters should focus on crafting content with the
user in mind by ensuring that the information is relevant, original and
What components are utilised in high-quality content?
Since the way that content is approached in internet
marketing has changed a lot over the years, it can be confusing to understand
which techniques will benefit a website positively. After all, keywords are
still considered an important feature within content, however, they should be
used sparingly and wisely with the subject of the content in mind in order to
garner the best results. After all, the written information is supposed to
power the keywords and help them rank in the SERPs and a user must be able to
find relevant and high-quality content that answers their query when visiting a
website from an organic search result.
Is content used to rank a website in the SERPs?
The internet marketing industry places a lot of emphasis on
the importance of content and in the world of SEO, it is even considered
‘king’. After all, plagiarised and low-quality information on a website can
undo months of consistent work in the blink of an eye because the search
engines are actively looking for high-quality pages to rank that offer the user
the relevant and reliable answers to their questions. In addition to this,
providing the search engine spiders with a continuous supply of high-quality
content builds a relationship and encourages a ranking increase overtime.
In the past, content was crafted with the search engine in
mind and copywriters would draft pages that impressed the algorithms in order
to influence positive changes in the SERPs. With this said, modern approaches
now place a lot of emphasis on user experience which means that overly optimised
content can actually affect a campaign negatively, especially if it is
difficult to comprehend. To find out more about how user focused content can
benefit can internet
marketing campaign such as SEO, get in contact with a member of the IMQ