The Lowdown on Pop Up Ads
Posted On July 22, 2019
At one time or another, every internet user will have
encountered a pop-up advertisement. After all, they are often difficult to miss
because they are the first thing that users meet when visiting a site that runs
them. In fact, some pop-ups can even be malicious and littered with viruses, so
it is vital that internet users install a high-quality anti-malware program to
protect their computer from suspicious activity. Since it is thought that
pop-up advertisements were created in order to compete with the popularity of
PPC banners, the team here at Internet Marketing Questions have decided to go
over everything there is to know about them. Read on to find out more…
What are pop-up advertisements?
A window that appears out of nowhere when a user visits a website
is known as a ‘pop-up’ advertisement and they are often used in order to
display price reductions that convince people to visit the website in question.
As a result, a website that uses these kinds of techniques can hope to see an
increase in the amount of direct traffic that their website receives.
What are the benefits of using pop-up ads?
There are many different benefits that can come from a
well-executed pop-up advertising campaign. For example, it can improve a
websites internet presence and web-visibility by showing users an advertisement
that they simply cannot avoid. In addition to this, pop-up ads can also be used
in a variety of different ways and designed with specific intentions in mind
which have the potential to improve the traffic conversions that a website
Are pop-up advertisements classed as spam?
Despite the apparent benefits that can be reaped from an
investment in pop-up advertising, it is important to remember that most users
do not like them. After all, it is actually possible to program an
advertisement so that the users cannot leave the site until they have clicked
on the ad. This often means that pop-up advertising garners a reputation of
spamming internet users with unrelated and poor-quality content.
Although they have been around since the dawn of the internet
itself, pop-up advertisements are considered an expensive method when it comes
to traffic generation. After all, the majority of users consider them a
nuisance and many will download ad-blockers within a browser in order to
prevent them appearing at all. Luckily, there are many alternative internet marketing
approaches that offer consistent and cost-effective results such as SEO and
PPC. To find out more information, get in contact with a member of the Internet
Marketing Question team today!