The internet marketing industry is overflowing with a wide
range of different methods that business owners can choose to implement,
however some are thought to offer more benefits than others. Pay Per Click
(PPC) marketing is a popular choice that many marketers looking for fast
results tend to opt for, and it is thought to be the main competitor of search
engine optimisation (SEO). Read on as the team here at Internet Marketing
Questions go over some of the disadvantages of investing in a PPC marketing campaign…
What is the ROI on a PPC marketing campaign?
Since PPC campaigns rely on the use of advertisement banners
that are placed at the top of the Search Engine Results Pages (SERPs), business
owners often believe that their site will be noticed by web users more easily.
After all, 60% of people click on Google Ads when browsing the web. With this
said, PPC marketing relies on a money pot and a fee is deducted each time a
user clicks on a website, regardless of whether or not they enquire about the
services on offer. As a result, the Return on Investment (ROI) is thought to be
much lower than other alternative marketing methods.
Does PPC marketing create organic traffic results?
Whilst the mechanics are different, PPC advertisements are
displayed based on a specific keyword just like SEO and the banners will appear in
the SERPs when a user searches for the appropriate keyword. As a result, it is
possible to obtain organic traffic, however it is important to remember that
the website itself will not be found organically because the click from the
user relies on the ad being in place. In fact, this traffic is sometimes
credited as ‘paid traffic’ rather than organic traffic.
Are PPC results a long-term marketing solution?
Depending on the size of businesses marketing budget, it is
possible to conduct a high-quality PPC campaign that provides a wealth of
conversions. With this said, the banner advertisements are removed from their top
spot once there is no more money left in the pot which means that paid
marketing is considered an ineffective long-term option. With this said, many
business owners often choose to implement many different methods, including PPC
and SEO, simultaneously.
Although there is nothing wrong with the PPC industry, the
results that are obtained often depend on the depth of the business owner’s
pockets. After all, small businesses tend to have a small budget when it comes
to their marketing efforts. Luckily, a high-quality SEO campaign can provide
long-lasting and reliable results. To find out more information about the
differences between SEO and PPC, get
in contact with a member of the SEO Enterprise team today!