How Search Engine Optimisation Works

Internet marketing is a very broad industry that is made up of a wide variety of sub-categories and they can all be used collectively in order to improve the online presence of a website. With this said, understanding the subject is important if you intend to put it into action. As the experts in all things SEO, the team here at Internet Marketing Questions have decided to briefly explain how search engine optimisation works for those who are still struggling to gasp the subject…

Modern Day SEO

In 2018 the world of SEO tends to be cluttered with misleading alternatives that promise to provide the same results. In fact, when you search a keyword in Google, the first results that you receive are the product of Pay Per Click (PPC) advertising. It is those underneath that are ranked in terms of relevance and quality that are there thanks to organic white-hat SEO techniques. In order to understand how search engine optimisation works, technicians should remember that their aim is not to beat those that invest in advertisements like PPC, but to create high quality content that will be ranked according to Google’s algorithms.

How It Works

Google uses a mathematical formula known as an algorithm in order to ‘score’ and rank every website in terms of relevance and quality each time a user searches for a particular keyword. SEO aims to help improve your rank by using techniques that will tell Google that a website is optimised for a user’s requirements

In fact, there are three things that Google is always searching for; quality, relevance and trust. This is where content comes into play. In the world of SEO, content is king and every technician should ensure that it is the best it can possibly be. In fact, the content on a website should be relevant to the services on offer as this will help Google determine that the site is trustworthy; it should be completely authentic as plagiarism is a black-hat SEO technique; and it should be of a high quality which means that it shouldn’t include other black-hat techniques like keyword stuffing that can cause the website rankings to be penalised.

Content is usually provided in the form of blogs and are used in order to ‘push’ a particular keyword. Google will use this information to analyse a website and determine where it ranks in comparison to the competition for certain keywords. The more high quality content that is available for a keyword, the more likely that it will receive a higher ranking in the search results.

Putting SEO into action requires an open mind and a willingness to learn. After all, the industry is extremely varied and a lot of the information is based on opinion and preference. With this said, the golden rule that the majority of SEO technicians abide by is the avoidance of black hat techniques, which will end up with website penalisation and lowered rankings. To find out more information about how to improve your SEO services, get in contact with a member of the IMQ team today!