Optimising a Website for Google

There are a variety of different internet marketing methods that can be used in order to increase the amount of traffic that a website receives. With this said, it is important that a technician chooses a particular search engine to target as some of the approaches can differ depending on whether a campaign is being optimised for Google or Bing. Here at Internet Marketing Questions, we believe that Google is one of the most popular search engines on the web and in this blog, we have decided to go over a few important components that should be taken into consideration when optimising a website for it…

Why does Google like high-quality content?

Search engines like Google use spiders in order to analyse the information that is uploaded onto a website. This means that technicians using Internet marketing methods like SEO must be aware of the influence that content can have. After all, there is nothing more damaging than utilising plagiarised low-quality written text because Google uses the content found on a website in order to determine how trustworthy our website is and rank it in the SERPs accordingly.

Do Google algorithms affect internet marketing?

Over the years Google has managed to perfect its ranking approaches in order to ensure that only the best websites manage to rank highly in the search engine results pages (SERPs). As a result, there are a variety of extremely well-designed algorithms at work within the search engine such as Google Penguin; which targets websites that do not follow the Webmaster guidelines and Google Panda; which targets websites that utilise black-hat methods. This means that it is vital that technicians conduct internet marketing methods with these algorithms in mind in order to avoid penalisations.

What does Google look for during an analysis?

There are many different components that Google will look for when it analyses a website in order to rank it in the SERPs, however, there is often a big focus on the content that a page supplies and the keywords that it is powering. After all, internet marketing methods like SEO aim to increase organic results and the number of natural visitors that a website receives which is why it is always wise to abide by white-hat regulations when crafting page content and written blogs.

Here at Internet Marketing Questions, we believe that it is important to ensure that a website is optimised with the search engine and its algorithms in mind. After all, there are many different ways to improve the organic traffic that a site receives, however, it is recommended that technicians stay away from black-hat methods that can have a negative impact on a business’s ranking in the SERPs. To find out more information about the internet marketing methods that can be used in order to optimise a website for Google, get in contact with a member of the IMQ team today!