There are a variety of different internet marketing methods
that can be used in order to increase the amount of traffic that a website
receives. With this said, it is important that a technician chooses a
particular search engine to target as some of the approaches can differ
depending on whether a campaign is being optimised for Google or Bing. Here at Internet
Marketing Questions, we believe that Google is one of the most popular search
engines on the web and in this blog, we have decided to go over a few important
components that should be taken into consideration when optimising a website
Why does Google like high-quality content?
Search engines like Google use spiders in order to analyse
the information that is uploaded onto a website. This means that technicians
using Internet marketing methods like SEO must be aware of the influence that
content can have. After all, there is nothing more damaging than utilising
plagiarised low-quality written text because Google uses the content found on a
website in order to determine how trustworthy our website is and rank it in the
Do Google algorithms affect internet marketing?
Over the years Google has managed to perfect its ranking
approaches in order to ensure that only the best websites manage to rank highly
in the search engine results pages (SERPs). As a result, there are a variety of
extremely well-designed algorithms at work within the search engine such as
Google Penguin; which targets websites that do not follow the Webmaster
guidelines and Google Panda; which targets websites that utilise black-hat
methods. This means that it is vital that technicians conduct internet
marketing methods with these algorithms in mind in order to avoid penalisations.
What does Google look for during an analysis?
There are many different components that Google will look for
when it analyses a website in order to rank it in the SERPs, however, there is
often a big focus on the content that a page supplies and the keywords that it
is powering. After all, internet marketing methods like SEO aim to increase
organic results and the number of natural visitors that a website receives
which is why it is always wise to abide by white-hat regulations when crafting
page content and written blogs.
Here at Internet Marketing Questions, we believe that it is
important to ensure that a website is optimised with the search engine and its
algorithms in mind. After all, there are many different ways to improve the
organic traffic that a site receives, however, it is recommended that
technicians stay away from black-hat methods that can have a negative impact on
a business’s ranking in the SERPs. To find out more information about the internet marketing
methods that can be used in order to optimise a website for Google, get in
contact with a member of the IMQ team today!