At the start of August 2018, it was announced that Apple Inc had become the world’s very first trillion dollar public company after a rise in share prices pushed it higher in value. Here at Internet Marketing Questions we believe that it is important to assess internet marketing from every avenue. After all, the multi-international technology company is incredibly successful and many other businesses could take notes from them. Here is everything you need to know about the companies new status…
What is Apple?
Based in California, Apple Inc. is one of the most famous technology companies in the world, known for the production of the iPhone, iMac, iPad and even the iWatch. It was co-founded in 1976 by Steve Jobs and Steve Wozniak, with the Apple II being the very first product to achieve mass-market success. Unfortunately, Jobs was ousted from the board in 1985 and the company began to struggle. In fact, it was near bankruptcy when he returned 12 years later in 1997 but the company was revive with the release of products we know and love today like the iPod and iPhone.
Whilst the company is likely revelling it is new found financial status, there has been much public scrutiny and controversy over the history making figure. After all, the company has faced criticism over the way it has handled corporation tax payments and the conditions in which factory workers are forced to operate. In fact, in 2017 the European commission ordered Apple to pay €13bn in back taxes to Ireland after it was discovered that their use of arcane structure to reduce tax payments was actually illegal. In addition to this, the company was also accused of exploiting Chinese workers in 2011 after a pattern of suicides at the factory took place. These allegations suggest that the company has managed to make financial history at the expense of others.
Tim Cook’s Vision
Following the death of Steve Jobs in 2011, Tim Cook was handed control of the company and became chief executive. Many attribute the recent success of Apple Inc. to Cook’s risk taking following the introduction of gadgets like the iWatch and AirPod headphones, especially when there was widespread criticism following the announcement that the iPhone 7 would remove the headphone jack. Luckily, Cook’s risk taking has managed to pay off and helped Apple secure its legacy as the first company to be worth one trillion dollars!
Although it has taken Apple 42 years to make financial history, many other companies could take a leaf out of their book in terms of advertising. After all, internet marketing is a very broad subject and the technology tycoon has used every recourse available over the years, particularly social media. To find out more information, get in contact with a member of the Internet Marketing Questions team today!