Although the official birthday for Google is difficult
to determine, it is safe to say that the search engine has changed considerably
over its lifespan. In fact, the late 90’s, when most people agree that Google
first hit the web, was a very different time for the internet. After all,
search engines were very basic, and users could only view very simple websites.
Read on as the team here at Internet Marketing Questions go over a few of the
key moments in history that marked big changes for the Google search engine…
Why does Google use strict algorithms?
During the early years of Google, it was very easy for
marketing companies to manipulate the results that users saw after making a
search query by using non-ethical methods. In fact, these techniques are now
known as black-hat and they are not accepted by the Google search engine
because the algorithms Penguin and Panda actively search for and penalise
websites that use them. As a result, the modern Google search engine is more
user friendly and reliable.
How long does it take for a Google search page to load?
The average Google webpage loads in around 2-5 seconds
depending on how well it has been optimised. After all, website owners must
ensure that their site loads as quickly as possible in order to avoid users
leaving and affecting the bounce rate. With this said, the early days of Google
were much slower and users often expected to wait several seconds before the
information they required fully loaded.
What is the purpose of Google voice assisted searches?
Although Google deals with around 5 billion searches every
single day, it has added additional features in order to allow users to find
the information they require as efficiently as possible. In fact, the OK Google
voice assistant is available on smartphones, web browsers and even on HomePods.
This allows people to make colloquial searches without having to touch a
keyword, something that definitely wouldn’t have been possible during the early
days of Google.
It is safe to say that the Google search engine is the most popular option when it comes to SEO optimisation. After all, the majority of users will browse the web using Google which means that a high-ranking site can lead to more conversions for businesses. To find out more information about Google focused marketing campaigns, get in contact with a member of the SEO Enterprise team today!