Like many industries, the concepts and methods behind internet marketing are always changing and adapting to the latest technological advances. For instance, SEO was forced to alter its focus after the introduction of Googles’ Penguin and Panda updates. Here at Internet Marketing Questions, we are always looking to answer the difficult questions and in this article we have decided to briefly look into the future of online marketing as an industry. Read on to find out a few predictions…
Finely Tuned Content
Every year the algorithms used by search engines become more and more precise which means that it would be surprising if the content that consumers received wasn’t finely tuned and highly tailored to their interests. In fact, for online marketers to survive such advancements, they would have to be able to provide high quality content that would be able relevant to the consumer.
30 years ago the internet as we know it today didn’t exist and since then it has managed to oust some of the most iconic advertising methods that we have relied on for centuries. For example, newspaper advertising was the number one way to advertise job opportunities however businesses now choose to do so via social media and their own website. As a result, we predict that digital ads will completely take control of the marketing industry in the future.
Role of Social Media
As it stands, social media is the most influential marketing tool around. Although it was intended to be a platform for people to interact with those they know with ease, the marketing industry has managed to turn it around and use it to their advantage. In fact, we predict that social media will play an even more central role in online marketing over the next decade as the platforms continue to develop.
Here at Internet Marketing Questions, we believe that it is important to plan ahead for the future. After all, something as fluid as online marketing is bound to change and sometimes these developments can be revolutionary. Although our predictions may not be correct, the future of internet marketing is something that every technician involved in the industry should be preparing for. To find out more information, get in contact with a member of the IMQ team today!