Different Platforms That Support SEO
When people think of the SEO industry, the focus tends to go to search engines like Google and the implementation of high-quality content on a website. After all, the last 30 years of SEO has been dominated by a focus on increasing the ranking of a website in the SERPs. With this said, the industry is constantly changing and many technicians are now optimising for other platforms too. Read on as the team here at Internet Marketing Questions go over everything you need to know…
YouTube
The way we use YouTube in 2019 is a far cry away from the way the platform was designed when it was first launched in 2005. After all, the site now displays an overwhelming number of advertisements and content creators can actually obtain sponsors from businesses depending on the number of viewers that they receive. As a result, many people actually apply SEO efforts to their YouTube channel in order to ensure that they receive the views that their sponsors expect by optimising a videos description, category and contents.
The biggest mistake that people make when they try to apply SEO to Pinterest is believing that it is a social media site when it is actually a search engine. As a result, this makes it very easy to implement an SEO campaign because many of the 2 billion searches that the site receives every month are made by users who are ready to buy. Interestingly, SEO on Pinterest is carried out differently and technicians will optimise their use of hashtags, content and ‘pins’ in order to draw interest and traffic.
Social Media
When a technician looks deeper into the way that a website is ranked, it may seem like social media signals do not have any influence on a site. After all, the links are not seen by Google as a ranking factor. With this said, search engines work in a different way when it comes to social media because it sees the content and pages as regular HTML pages without taking into consideration the number of followers or shares the platform has. This allows the traffic a website obtains to assist the SEO efforts of a website without allowing social marketers to cheat the system by buying social signals.
Although a traditional SEO campaign is the most effective way to increase the ranking of a website in the SERPs, a growing reliance on social media platforms like Facebook, Twitter and Instagram means that the practice is become a more universal marketing method. Luckily, SEO adapts very easily! To find out more information about traditional SEO campaigns and how the practices can be applied to untraditional platforms, get in contact with a member of the SEO Enterprise team today!