When people think of the SEO
industry, the focus tends to go to search engines like Google and the
implementation of high-quality content on a website. After all, the last 30
years of SEO has been dominated by a focus on increasing the ranking of a website
in the SERPs. With this said, the industry is constantly changing and many
technicians are now optimising for other platforms too. Read on as the team
here at Internet Marketing Questions go over everything you need to know…
The way we use YouTube in 2019 is
a far cry away from the way the platform was designed when it was first
launched in 2005. After all, the site now displays an overwhelming number of
advertisements and content creators can actually obtain sponsors from
businesses depending on the number of viewers that they receive. As a result,
many people actually apply SEO efforts to their YouTube channel in order to
ensure that they receive the views that their sponsors expect by optimising a
videos description, category and contents.
The biggest mistake that people
make when they try to apply SEO to Pinterest is believing that it is a social
media site when it is actually a search engine. As a result, this makes
it very easy to implement an SEO campaign because many of the 2 billion
searches that the site receives every month are made by users who are ready to
buy. Interestingly, SEO on Pinterest is carried out differently and technicians
will optimise their use of hashtags, content and ‘pins’ in order to draw
interest and traffic.
When a technician looks deeper
into the way that a website is ranked, it may seem like social media signals do
not have any influence on a site. After all, the links are not seen by Google
as a ranking factor. With this said, search engines work in a different way
when it comes to social media because it sees the content and pages as regular
HTML pages without taking into consideration the number of followers or shares
the platform has. This allows the traffic a website obtains to assist the SEO
efforts of a website without allowing social marketers to cheat the system by
buying social signals.
Although a traditional SEO
campaign is the most effective way to increase the ranking of a website in the
SERPs, a growing reliance on social media platforms like Facebook, Twitter and
Instagram means that the practice is become a more universal marketing method.
Luckily, SEO adapts very easily! To find out more information about traditional
SEO campaigns and how the practices
can be applied to untraditional platforms, get in contact with a member of the
SEO Enterprise team today!