Internet marketing is a term that describes a range of online marketing strategies and the aim to generally increase the awareness of a brand. In fact, the term can be divided into several different subcategories including SEO (search engine optimisation), email marketing, social media marketing and paid advertisements. With SEO in mind it is important that those looking into internet marketing are able to understand what is meant by website traffic. In order to ease confusion, we’re going to go over the basics…
When traffic to a website is gained from a search engine like Google it is known as organic. In fact, this type of traffic is what many marketers strive to achieve. It usually a result of good SEO that does not operate with black hat techniques where competitive keywords are ranked in the search results. The better these ranks, the more organic traffic a website can expect to receive.
If traffic on a website is gained through a site outside of a search engine it is known as referral traffic. An example of this would be a hyperlink from one page to another or a link on social media. The place where the traffic is gained from is known as a ‘referrer’ and can be tracked using Google Analytics.
Getting onto a website by typing the URL into the search bar is called direct traffic. This is when no referral site is used to send someone from one site to another and often comes about when people have things booked marked or know the website they are searching for. Generally, it is the least wanted traffic in internet marketing.
Here at Internet Marketing Question our aim is to help those within the industry develop a working knowledge of everything that can be achieve when honest and authentic methods are put into place. After all, it is not uncommon to find some SEO technicians operating with the use of black hat techniques. In order to find out more information about the world of internet marketing, speak to a member of the team today!