The Importance of Content

It is no secret that content is becoming more and more important within the world of SEO. In fact, these days everyone is a content creator. From the old lady who has only just learnt how to update Facebook to the teenagers on social media; everyone is producing some form of content.

If you are in the digital and internet marketing industry, you will have heard a lot about content marketing and if you are a beginner, consider this a vague crash course. As Google updates its services, SEO techniques need tweaking in order to provide results and remain effective, yet many people neglect content.

Here at Internet Marketing Questions, we’re going to take you on a brief overview of the history surrounding content marketing in an attempt to make fellow internet marketers out there realise the importance of this business changing component.

According to sources, Google implements somewhat around 500 changes every year and in 2011, they announced their Panda update. This update targeted websites which affected the way in which results appeared in the Google search engine page and favoured those with user friendly designs.

One year later, Google announced Google Penguin. This update was very hostile and focused on techniques such as keyword stuffing, article spinning and coating. In fact, these changes affected the google ranking of roughly 3-5% of google search results.

When businesses such as SEO and internet marketing relies on search engine traffic, it is hard to not become frustrated- however the one thing these updates prove is that content is a key aspect of internet marketing.

Google’s main aim is to provide information which is most relevant to a searcher and if an individual has used unfair tactics to promote their site to the top, such as those listed above, they will generally not be favoured compared to those who implement genuine SEO techniques and components.

Most importantly, every business, especially the internet marketing industry, needs to be well versed in their content production in order to climb the ranks in a user friendly format without suffering from Googles never ending updates.